Best Day Ever

We took the spirit of 'Best Day Ever' with us whilst filming on location in Big White Ski Resort, Canada. Their ethos of proactive happiness and being part of an active thriving community fitted perfectly with our project, based on the Neil Edgeworth Memorial Banked Slalom event that takes place each year at the resort. We're happy to be representing them this side of the Atlantic and eagerly anticipating their development in the coming year. with us on location at Big White Ski Resort with us on location at Big White Ski Resort


Phannatiq specialise in active wear made with ethically sourced, organic, unbleached fabric. Based in Walthamstow, London this local designer is at the forefront of urban wear designed for action and produce ethically conceived clothing born, designed and manufactured in the UK. We assisted in the production of Phannatiqs photoshoots for their Autumn/Winter 2015/16 collection, published on, and for their current online catalogue, on location in London.

Phannatiq AW 15/16 Shoot

Phannatiq AW 15/16 Shoot

Phannatiq Catalogue shoot April 2015

Phannatiq Catalogue shoot April 2015

The New Rose

Whilst planning our next international project, we'll be developing the social media, marketing and PR campaigns for the excellent London boozer—The New Rose. It's always a pleasure working with wonderful people, and this gang are a joy. A wonderful, family run business in the centre of Islington.

The 'I Mean Business' Trip—Pacific Northwest Canada and USA

Two months ago, a set of circumstances came about that were less than ideal. It would've been all too easy to languish in my misfortune. Thankfully, due to the incredible support of my amazing family and friends, I was encouraged to use my circumstances as advantageously as possible and flew out to Canada and the Pacific Northwest USA for a month long research trip. I also planned to enter the 18th Neil Edgeworth Snowboard Memorial Banked Slalom at Big White Ski Resort, British Columbia and film a mini documentary on my experience. 

I have managed to cover over 2000kms, and had the privilege of spending time with my excellent friends and meeting some incredible new people who've helped me on my way. I'll now be helping to grow—a charity and apparel company based in the USA, helping people make the best of each day and educating communities - more on that soon.

My trip is about to come to and end and I just wanted to express gratitude to the outstanding hub of people who have rallied around me, had my back, supported everything I do and really helped me out. Without my family and friends back home in the UK who helped fire me up and give me the confidence to get on the plane and get this done I wouldn't even have made it to Gatwick. To all my North American friends and relatives who've given me a place to stay, got me a ski pass, hooked me up with an incredible meal, taken me to amazing new places I've never been before, inspired me, sorted my head out, helped me film, filmed for me, helped my confidence and generally rallied around to make sure I'm OK, I couldn't have done any of this without your love and support. To my brand new and unexpected friends I've made on this trip. I can't believe I'm so lucky to have such inspiring and loving souls add even more to this experience! 

A reminder that if there is something toxic in life, it needs to go, no matter what the circumstances.  What I am so grateful for is that when life does wobble off into a direction thats outwith my control, I have the love and support of an enormous crew of humans who want nothing but to champion me and make sure I'm loved and safe. I am in awe of the support I've received this last little while. Thank you, Thank You, Thank You so much. I promise I'll make the most of it and pay it back in bucket loads!

Next step, get back to London, get editing and see what sense I can make out of what I've made so far! Every day can be your Best Day Ever if you want it to!!

Much love to all, Claire xxxx


Ray and Me at Whistler

Port Renfrew Vancouver Island

Yeah Barry, Big White Ski Resort

Amazing Companions at Big White Ski Resort

Epic LDN with Nike Training, London

Launch of the Metcon Crossfit shoe with Nike Training as part of their Epic Training LDN campaign. Creative agency Prime & Fire took over Old Billingsgate Market, London for the ultimate Crossfit challenge and Claire Dewar was part of the production team that made sure all participants were lead through the course from start to finish, seamlessly and safely.

Guests of Nike were invited to arrive at Old Billingsgate Market on the afternoon of January 31st where they were given their exclusive Nike Training package which included their training gear and brand new Metcon 1 Trainers. They were then taken through to the main hall where they were put through their paces by the toast of Cross fit training from across the Globe including Mat Fraser, Josh Bridges and CJ Martin, culminating in the 'Taxi team' challenge outside the venue with The Shard and Tower Bridge as the backdrop. 

Capita Stay Bad Ass premiere

The Capita Stay Bad Ass Premiere UK Tour rolled into town in November with the full team in attendance couretesy of The Riders Lounge UK. The legendary Scott StevensBrandon CocardPhil Jacques and Dustin Craven turned up in London on an enormous Monster Energy tour bus after travelling the length of the UK, taking in a whole host of indoor snow domes. Capita UK team rider and all round legend Rio Peterson made the wee trip from the highlands to help get the party started and the evening kicked off with a full signing session before the film started.   Scott Stevens individual technique and famous one-footed snowboard tricks are somewhat famous now and this latest edit from Capita doesn't disappoint. Some of Phil Jacques lines are incredible, and the street sections of the full team are extremely entertaining. 

Dirt Bike Show, Leamington Spa

The Halloween weekend brought us the International Dirt Bike Show at Stoneleigh Park, Leamington Spa. The world of Moto, Enduro and all things Dirt bike related were all in attendance for five days of Motocross madness. Claire Dewar was there in force representing Moto Magazine on behalf of Factory Media with our enormous, human size Moto Magazine cover for visitors to enter our photo competition, plus loads of giveaways and copies of the magazine on show. Monster Energy helped us throw our annual Moto Magazine party in Leamington Spa on Halloween and the toast of the Motocross industry came down to celebrate with us!

The Wall of Death was there for the first time as part of the show and the team were invited along for a special exhibitors showing on the opening day. That was seriously impressive.

Factory Media Client Ski Trip

Claire Dewar assisted in the set up of Factory Media's trip to The Snow Centre, Hemel Hempstead. Specially selected members of key clients and agencies were invited along to take part in what Factory Media does best- brings action sports to the masses!

Over 70 people attended the event, ranging from beginners on their first lessons, to experienced shredders getting their indoor dome fix and getting some Jaeger bombs on the go!

Claire was on site to make sure branding, merchandise and, most importantly, catering was in place before all our guests arrived, plus got a few laps in herself!

The Cycle Show, Birmingham Sep 2014

Claire Dewar took the show on the road on behalf of Factory Media up to Birmingham NEC in September for the Cycle Show, representing Ride BMX UK and Dirt Magazine primarily. The cycling consumer show is a one stop shop for all things cycling related and was the perfect environment for us to showcase the magazines. 

Visitors to the show had the opportunity to win a brand new BMX in our prize draw plus pick up the latest copies of Ride and Dirt we had on sale. Editor of Ride, Seb Hejna MC'd at the BMX demo area and showed off the skills of some talented young riders. 


Eurobike 2014

Claire Dewar was appointed Marketing, Communications and Events Executive at Factory Media in August 2014 until February 2015. Her first project was to represent the company at Eurobike in Friedrichshafen, Germany in the last week of August.

Eurobike is the biggest European trade show for bikes and the bike industry and Factory Media were there at the heart of it, representing all our magazine brands with an enormous double decker London bus with our brands plastered all over it! Throughout the days of the show, we gave out over 8,000 copies of our magazines across all Bike related brands, in French, German and English. 

The team from Total Women's Cycling took part in the Ice bucket Challenge on site and we invited Danny Macaskill to join in on our efforts. Over 20 litres of water was dropped from the top deck of the bus after Danny leaped over us! Watch the full video below or see the full edit on Mpora.

John Doe Friendly, Les Arcs, France—Photo Shoot by Paul Fosbury

In the last week of the season 2014 and Claire helped award winning photographer Paul Fosbury  set up a shoot in the park in Les Arcs, France. The park crew happened to be putting on a snowboarder event called the John Doe Friendly so Paul managed to get some great shots of some brilliant riders. The snowboarder only event followed the B&E Inventational the week before which saw some of Europe's finest Freeskiers thrown down at the creatively designed course at Arc 1800.

I had the pleasure of working with Claire in Les Arcs shooting The John Doe Snowboarding Event. Very impressed with her excellent media skills, Claire has great ability to make things happen on the most challenging of locations.

Claire is fabulous to work with and creates an effective happy team around her.
She has extensive experience in delivering creative public relations, adept marketing talent and an awesome snowboarder to shred with.

I highly recommend Claire and look forward to working with her soon.
— Paul Fosbury, Photographer

The weather was great for a shoot in the alps, check out a selection of the shots at

FROSTGUN Invitational 2014, Val D'Isere

It was 4 years ago during the Winter Olympics Games in Vancouver 2010 I was in Val D'Isere on my first ski trip as an adult, and learning to snowboard for the first time. It was whilst watching one of the downhill racing events that I decided to pack everything in, commit to working a winter season and head to New Zealand that June.

4 years on and I'm back in Val D'Isere working on the FROSTGUN Invitational 2014 - A Freeski Big Air event and rail jam sponsored by Red Bull that brings professional and semi-professional athletes from across the globe to the legendary resort in the alps.

It also happens to feature one of the biggest jumps I have EVER seen...

The first heats at the beginning of February were a chance for amateur skiers from across the world to compete for a place in the finals at the end of the month. The heat was on and some of these young guns were throwing down HUGE tricks to nab that spot.

The park shapers were then primed and ready to add another 10 feet to the jump in preparation for the arrival of the world's top freeskiers February 26-28th, following the Winter Olympics in Sochi. Measuring at 14 meters in height and a massive 30 meters in length.

Built on the Face de Bellewarde, in the heart of Val D'Isere - 15,000 people witnessed the skiers battle it out off the kicker to win the only platinum ranked AFP Big Air Event in Europe. Accompanying the event would be a huge stage set to entertain the crowds as the competitors warmed up

An extension of the event also the inclusion of 'The Frostgun Streetfighter' which allowed snowboarders to take part for the first time. Andy Nudds was representing the UK and managed to pull out a couple of demo shots over the Big Air kicker prior to competition as well. 

Ultimately it was Jesper TJader who took the crown in the final, swiftly followed by Vincent Gagnier and PK Hunder on the podium. Check out the video of the Big Air Finals...

Representing all corners of the world the athletes arrived straight from the Olympics to be part of FROSTGUN. Olympic medal candidates and former FROSTGUN champions, KAI MAHLER (SUI) and RUSS HENSHAW (AUS) competed against superstars like PK HUNDER (NO)JESPER TJÄDER (SWE)VINCENT GAGNIER (CAN) and many others.

Slopestyle History from the UK Underlings

TEAM GB are creating some heat over in Sochi that was most certainly unexpected. Most all of the UK Team first learnt their craft under the awnings of an artificial snow slope or a Dendex dry slope, so to have two GB riders up in the finals at yesterdays Men's slopestyle was outstanding!

Jamie Nicholls and Billy Morgan both smashed it in the finals yesterday to make 6th and 10th place, respectively. Although not reaching the podium on the first Olympic event of these games, these two underdogs had the time of their lives yesterday. Most of the athletes, hugging, laughing and high fiving eachother all the way through the qualifiers, semis and finals. All of them stoked to be part of something so huge and historical - congratulating and supporting each other in a way so indicative of snowboarding culture.

Billy Morgan Mens Slopestyle Finals Sochi 2014

Billy Morgan Mens Slopestyle Finals Sochi 2014

Jamie Nicholls Mens Slopestyle Finals Sochi 2014

Jamie Nicholls Mens Slopestyle Finals Sochi 2014

Similarly, the GB ladies have come out of left field to bring hope to female snowboarders everywhere! Jenny Jones bringing home the goods to win BRONZE and go down in history as the first medal for Team GB for Sochi 2014, she was described as having a face that could rise bread! 

Aimee Fuller narrowly missing out on a place in the finals but switched up to the commentary box to dominate the BBC's coverage of the final event. SO entertaining! Known for her double backflip signature move, she just failed to land it cleanly but manages to gather up all that energy to root for her team and fellow girl riders!

All in all, this historical coverage of snowboarding by 'the establishment' has brought worldwide recognition to a sport that encompasses passion, energy, hardwork, athleticism and friendship on a scale not seen in any other discipline! Finally, people everywhere are starting to 'get' what snowboarding is all about! Congratulations TEAM GB!!!

Jenny Jones wins Bronze Sochi 2014

Jenny Jones wins Bronze Sochi 2014

Aimee Fuller and Billy Morgan in 'training' Sochi 2014

Aimee Fuller and Billy Morgan in 'training' Sochi 2014

Red Mountain, BC expansion

Red Mountain in Rossland, BC, Canada recently expanded their terrain to include Grey Mountain - the opposite face to their namesake. Red Mountain is around 2 hrs drive from Big White Ski Resort so I know the area fairly well.

I wrote an article for Skier and Snowboarder Magazine Jan/Feb 2014 to highlight their new improvements.

Claire has written for the Skier & Snowboarder magazine on a number of occasions, often when it was necessary to produce an article on a specific subject at short notice. Claire always follows the brief she has been given and never misses a deadline.
— Frank Baldwin, Owner and publisher at Skier & Snowboarder magazine

Red Bull Linecatcher 2014 cancelled due to high risk of Goggle Tan

I've relocated to Bourg-Saint-Maurice, France for Winter 2013/14. Affectionally known as 'Bourg', this quaint market town is at the base of the Paradiski area in the heart of the French Alps. The Paradiski area covers Les Arcs, La Plagne and Peisey-Vallandry- all stellar mountain resorts. My season pass this time around covers this entire area and I doubt I'll manage to explore it all, it's such vast terrain.

View from Les Arcs looking out to La Plagne

View from Les Arcs looking out to La Plagne

This season's weather so far has seen a solid base built up pre-Christmas, followed by a longer than average period of boiling hot bluebird days- uncharacteristic for this time of year. Subsequently this has led the the unfortunate cancellation of the Red Bull Linecatcher 2014 - A Freeskiing contest held at Les Arcs. The Freeskiing committee met following the exceptionally high temperatures in the Alps to discuss the progress of the competition and made the decision to cancel based on the weather forecast for the duration of the event. The Committee believe that 'the security for the twenty-two athletes involved in the competition were not insured' and that the current snowpack was unstable for this type of event. The event was due to run from January 11-18th and it was just not viable for competition this time around.

Here's last year's edit from Red Bull Linecatcher 2013 and a little peak at what Les Arcs looks like.

It's unfortunate and disappointing but a wise choice in the face of the current conditions. Snow sports events are based around the weather and snowfall is not a predictable science in which anyone can be sure. We are hoping for snow....constantly....all the time, but it's more important we stay safe on the slopes y'all. It would be nice to have some fresh to play on but for now, just being in this beautiful part of the world, in the sunshine, and snowboarding all day, every day is pretty OK with me!

Back to Base—return from Canada

I'm back in the UK after what has been an incredible year working within the most amazing mountain resorts in British Columbia. Just in time for Winter 2013/14, I'm taking a little time to figure out my next leap. I've come back down to earth with a bit of a bump admittedly- I've managed to travel from Whistler up to Mount Robson, through the Canadian Rockies to Banff and back through the Okanagan Valley in the last few weeks of my time there. It's epic terrain and an utterly phenomenal country so to leave it all behind has been quite an emotional wrench for me. I am thankful however, that I can take the experience of a lifetime away with me, coupled with incredible friendships and affirmation that mountain sports is the life for me, and the direction I'm going to continue to head.

It hasn't always been sunshine and lollipops however, there have been times where I questioned my choices, motives and whether I would know what it was like to be warm ever again. As part of the Outdoor Events Team at Big White Ski Resort we built and managed events at one of the best Terrain Parks in Canada. We hosted Athletes from all over the world, in a variety of disciplines but predominantly in Boarder Cross and Freestyle. We welcomed Athletes at all levels including Youth, Para-athletes and World Cup level competitors - all in preparation for Sochi 2014. It was beyond hard work and I'm incredibly proud to have been a part of it. Here's a selection of photos from Big White TELUS Park 2013....

Jeep 'Rocks and Road' Tour 2013 at Crankworx, Whistler

My most recent event contract involved working with Jeep on behalf of Light Speed Management as part of the Jeep 'Rocks and Road' Tour. Jeep are one of the biggest sponsors of Crankworx Mountain Bike Festival which took place in Whistler in August.

Claire worked for my company on a large experience marketing program for Jeep Canada. There is always a lot of pressure to deliver large throughput numbers, and that requires having a lot of people come to our event. That’s where Claire shined- as one of our recruiters, she was tasked with talking up the experience to the masses and recruiting them to participate. I quickly noticed how often she was delivering guests to our event, and how effective she was at recruiting, so I made her our lead recruiter- not only because she’s one of the very best promoters I’ve ever worked with, but because she’s a natural leader as well. We worked together for 10 days and after getting to know her, I realized I was only tapping into a tiny percentage of her skillset. My opinion of Claire is very high, and she’s a person who delivers results- consistently, with a great attitude and a warm smile. If I could only clone her…
— Mark Ruvelson, Executive Producer at Light Speed

This was quite the operation, a purpose built 'off-road' course was built in Carpark 2 of Whistler village that sampled the kind of terrain that the entire Jeep fleet was famous for navigating. Anyone with a valid driving license over the age of 18 could drive on the course for free and take any of the fleet around Whistler village if they liked. Entrants to the course could also enter to win a JEEP product of their choice up to $40,000 and get a free premium giveaway such as a JEEP flashlight or survival bracelet. This video of the 'Rocks and Road' tour is similar to the event we were working on.

My role consisted of promoting the activity, leading people over to our site (big giant tent in pictures) and getting people signed up for the competition. I met SO many awesome people, it's the best event I've worked on over here for sure. It was pretty exhausting having to be so engaged with people all day, plus working in a restaurant in the evenings but SO rewarding. I ended up working 96 hrs this week but it's been a great experience.

The team I worked with were some of the most brilliant people as well - Mark Ruvelson from Lightspeed Management certainly knows how to pick his team. Everyone was dedicated, hard working and actually enjoyed working on the event which makes things SO much easier for everyone involved! Cheers everyone - thanks Light Speed Management and JEEP!!