Action

Kraken Travel Launch Campaign

KRAKEN 

In January 2017, Dewpoint Global Communications was appointed as directors of all launch activity for Kraken Travel, including Marketing Strategy, Brand Development, Partnerships, PR, Digital Marketing, Social Media, Content Creation and Advertising as they made their mark in the Travel industry. We developed a campaign to seamlessly integrate all areas through relevant and well researched content from January-April 2017. 

Some of our press coverage for the Ski/Sail trips from Kraken.travel January 2017

Kraken curated an incredible selection of unique sailing trips for the modern adventurer, featuring hand-picked adventures from trusted independent operators. Kraken offer ski/sailing in Scandinavia and Iceland, Arctic Wildlife expeditions, and the world’s most remote music festival in Norway, giving us a wealth of content to inspire and motivated our potential consumers. 

Dewpoint decided to create content geared toward an audience interested in adventure and exploration which would complement Kraken's adventure sailing trip roster. In February 2017 we interviewed Ricky Munday of the International Antarctic Survey prior to his first ascent of Mount Everest as part of our Kraken travel adventurer series for the Kraken newsletter and Youtube channel. 

I hope in time that Kraken will become more than just a place to find your next exciting sailing trip and pick up all the tips you might need. I’d like to create a community – and that’s something you’ll certainly find on board a boat. Solo travellers, first-timers and experienced sailors alike build a real bond out there on the ocean, but more than anything else, it’s about life-affirming, enriching experiences.
— Henry Burkitt, Kraken Travel CEO

Dewpoint curated all content and copy writing for the fortnightly Kraken Newsletter between February-April 2017, aiming to grow their mailing list with relevant and enticing content. Please see gallery below for Newsletter content. 

Formally known as Adventure Yachting, Kraken was founded by sailing enthusiast and qualified skipper, Henry Burkitt, in 2015 with the aim of creating a community of unique sailing experiences, unrivalled in the current market, to allow the nautically curious to embark on incredible trips unseen elsewhere and allow aspiring sailors to take part in voyages of all kinds, regardless of ability. 

Dewpoint developed a social media content and advertising strategy across Facebook, Twitter and Instagram to grow the audience for Kraken effectively with rich and relevant content. 

ABOUT KRAKEN

Initially owner Henry Burkitt began organising sailing trips for friends and colleagues based on his personal experiences and passion for adventure travel. That passion formed the basis of  Kraken’s bespoke platform dedicated to finding outstanding sailing experiences worldwide. Based in the UK, and named after the mythical sea monster, Kraken is indeed a growing beast, with plans to expand beyond the Arctic over the next year.

 

You can explore Kraken Travel's ever increasing number of trips at www.kraken.travel

QUICK LINKS   

Ski/Sail | Arctic Wildlife | Remote Music Festival | Fjords Exploration  | Tall Ships | Discover Indonesia

 

SNOOKS Launch Kickstarter campaign with phenomenal support

SNOOKS Women's wear have launched a Kickstarter campaign to develop their business into the coming year, with incredible support from the snow sports community, reaching over 15% of their target reached in less than 24hrs.

British female Ski & Snowboard brand, SNOOKS, have launched the next stage in their company investment strategy via entrepreneurial website Kickstarter from 4th July 2017.

Winner’s of Baldwins Accountants’ Kickstart Young Entrepreneurs Awards 2016, ‘Leicester Mercury Women in Business award for New Business of the Year’ and Member of the Studio – Graduate Commercialisation Hub at Loughborough University, SNOOKS has seen outstanding growth since their launch in 2014. This is in no small part to the incredible work ethic, vision and drive of Company Founders, Sophie Kelly and Susie Beere, who head up their UK based operation.

Their Kickstarter campaign is the next stage of developing their company in order to increase production, product research, manufacturing and distribution of their products across Europe with all contributors to the campaign gaining exclusive access to a range of high-quality SNOOKS rewards including limited edition Hoodies, T-shirts and first reserves on their Winter 17/18 collection before it hits the shops.

Snooks is the first British ski & snowboard clothing brand dedicated solely to women. We’re out to encourage more girls into challenging themselves in snow and action sports, as well as life and we try to reflect that ethos in our brand and in every product we make. Our Kickstarter is designed to put our customers at the forefront of how SNOOKS develops in the coming months and years and we’re so excited to see the results.
— Susie Beere, Snooks Co-Founder

SNOOKS have continued to gain momentum since their award winning streak throughout Winter 2016, supporting snow focused events in the UK and Europe and sponsoring up and coming winter athletes Thea Fenwick and Angelica Sykes to grow their brand internationally. As avid Snowboarders and Skiers themselves, the SNOOKS team absorb the mountain environment and know precisely how their product should look and feel for their customers.

We believe women deserve products that are a true reflection of them, not for the stereotypes of women. Snooks is a brand founded and run by women who snowboard & ski. We understand what women want, expect and need in their gear. So we strive to create outerwear that fits exceptionally. Our outerwear is made in the UK to a very high standard of quality and technical performance, because we know ONLY the best will do.”
— Sophie Kelly, Snooks Co-Founder
T shirts

SNOOKS’ dedication to women’s wear and championing women in sport has shown through in how they’ve lead their company, which is how they’ve impressed so many in the business world with their integrity and genuine passion for their products. Their pre-Kickstarter promotion has already reached thousands of winter sports enthusiasts worldwide and can count Snowboarder Jenny Jones and Adventurer Sophie Radcliffe as fans. They’ve also received support from the Women’s England Rugby team and several other prominent women in business.

Join their Kickstarter campaign LIVE NOW www.kickstarter.com/profiles/snookswear

jacket

Kraken Travel

KRAKEN 

We're very pleased to  announce the launch of Kraken and looking forward to directing all marketing and PR activity as they storm the adventure sailing market in 2017.

Kraken.travel

Kraken.travel

Kraken have curated an incredible selection of unique sailing trips for the modern adventurer, featuring hand-picked adventures from trusted independent operators. Kraken offer ski/sailing in Scandinavia and Iceland, Arctic Wildlife expeditions, the world’s most remote music festival in Norway, and the chance to join as crew on a Tall Ship amongst a growing roster of unforgettable voyages.

“Sailing is an experience like no other. A single trip can serve up adrenaline, extraordinary peace and tranquillity, and a whole new perspective on your life. I wanted to create a company that celebrates the community of adventure sailing, as well as give access to incredible experiences for people of all abilities”
— Henry Burkitt, Kraken Travel CEO

Formally known as Adventure Yachting, Kraken was founded by sailing enthusiast and qualified skipper, Henry Burkitt, in 2015 with the aim of creating a community of unique sailing experiences, unrivalled in the current market, to allow the nautically curious to embark on incredible trips unseen elsewhere and allow aspiring sailors to take part in voyages of all kinds, regardless of ability. 

When I planned to sail to a tiny music festival off the coast of Norway from the comfort of my office in sunny Los Angeles, I had no idea what to expect. I couldn’t have anticipated the joy of camaraderie that comes from joining a crew to explore the breathtaking beauty of the Arctic. I felt entirely safe and had the option to be useful as part of the crew (or to relax with hot chocolate) under the lead of our captain, whose humble charm set a relaxed and fun vibe on the boat. Looking back on this trip gives me a feeling of accomplishment as well as humility and appreciation of the majestic beauty of the Arctic and the warmth and generosity of my shipmates. Highly recommended!
— Sara, Kraken Customer

ABOUT

Initially Henry Burkitt began organising sailing trips for friends and colleagues based on his personal experiences and passion for adventure travel. That passion formed the basis of  Kraken’s bespoke platform dedicated to finding outstanding sailing experiences worldwide. Based in the UK, and named after the mythical sea monster, Kraken is indeed a growing beast, with plans to expand beyond the Arctic over the next year.

Kraken.Travel is easy to search and navigate, carefully designed with the user in mind, and features stunning photography from each of the trips listed, plus full itineraries.

This voyage has been one of my best experiences so far meeting and working with a variety of people. I have learnt new skills and worked in a variety of sailing conditions which tested my abilities. This experience has opened many new doors for me for the future; thanks for this fantastic opportunity
— Flinn, Kraken Travel Customer

Kraken is completely free for users, who use the site to plan their sailing getaways and keep up to date with new voyages that meet their preferences. It takes care of the whole booking process, with users offered real support with other elements of travel where they need it.


I hope in time that Kraken will become more than just a place to find your next exciting sailing trip and pick up all the tips you might need. I’d like to create a community – and that’s something you’ll certainly find on board boat. Solo travellers, first-timers and experienced sailors alike build a real bond out there on the ocean, but more than anything else, it’s about life-affirming, enriching experiences.
— Henry Burkitt, Kraken Travel CEO

 

You can explore Kraken Travel's ever increasing number of trips at www.kraken.travel

QUICK LINKS   

Ski/Sail | Arctic Wildlife | Remote Music Festival | Fjords Exploration  | Tall Ships | Discover Indonesia

 

Women in Board and Actions Sports Barcelona 2016

On location in Barcelona, Spain 

Team Dewpoint has only JUST recovered from the incredible WIB 2016 conference in Barcelona. The event took place across four days from 29th Sept-2nd Oct, featured 15 speakers, 5 action sport activities, with 55 attendees across 6 locations in the city. Although admittedly DGC put out the press and promotion material ahead of this event, we can honestly say without agenda or bias, that this was a 5-star, A-class, premiere seminar from start to finish.

The WIB Team filled every second of the event with fascinating presentations from women within the industry, well organised discussion sessions from attendees, plenty of Catalonian food and drink to keep us all energised, and happily exhausted us all with a full activity programme that bonded the delegates as WIB devotees for life. I can still feel the ache in my arms from the Malamar Wakepark session as I type this, and see the bruise on my knee from my skateboarding lesson at Skate Agora, but it was completely worth it and I am so, so, proud I was invited to join these outstanding women for what was one of the best weekends of my career so far.

Speakers

Delegates were welcomed at The Generator Hotel conference facilities with drinks, an introductory session and a webinar  Women’s Skateboarding Alliance's Mimi Knoop and Mahfia TV’s Kim Woozy. (If you'd like to catch up on the discussion, you can subscribe to the link with WIB here. ). Kim and Mimi discussed their experiences working within the action sports industry as athletes, producers and influencers, as well as how to quantify your value as an experienced sports professional.

Friday 30th Sept began on Barceloneta beach at the wonderful Espai De Mar club facilities where Diputacio de Barcelona gave us a presentation on their wonderful city. (If you've never been to Barcelona before, you must check out their website for all info on cultural activities and sights in the city.)

Key note speaker Marion Schmitz shared her insights about Content Marketing giving tips and lessons learnt through her career and shared examples of the biggest and most successful industry campaigns she's worked on. As a communications agency, this was of particular interest and absolutely fascinating to see what can be achieved with the resources of some of the world's biggest brands. 

Next up, Mel Cheng from European design agency KISKA, talked us through the processes involved in some of the most innovative new technology in sport. She showed us examples of both good and bad design, as well as some up and coming new products and their potential within the sports market. 

Also on Friday, Professional Body Boarding athlete, Rita Pires talked us through her 20 year professional career, her tv production experience, entrepreneurial goals and how she's achieved balance and success in all areas of her life in Bali. 

To close our first day, Cameron Norsworthy of The Flow Centre, explained the scientific definition of what ‘Flow’ is and how it is used to help athletes to achieve optimum performance. Their techniques can be adopted and practised by all however, and offer some fascinating insights into the power of mental ability. 

After a very welcome and delicious evening of dinner and drinks, WIB welcomed professional alpine climber and Patagonia ambassador, Zoe Hart, who used her personal story to give business and career advice to the delegates on Saturday morning. Zoe made it clear that believing in yourself and having a climbing, life or business partner that believes and encourages you, are the first steps towards making it to the top.

Next up, Social Media Marketing Director Dot Lung give us a masterclass in the potential of 360 video and VR technology in content marketing in the future. Delegates were invited to check out her VR headsets for an immersive experience in a variety of sports from Surfing in Tahiti to Jungle Trekking. Check out her company 360VR

Emily Ackner, founder of Fit For That, fitness coach and runner who uses the challenge to find the balance, finished off Saturday with a presentation on her techniques and programmes for fitness. She shared her insight on training for a purpose before taking all the ladies to the beach and leading a fitness workshop.

Saturday also allowed delegates to present their projects, new businesses and social organisations and ask for feedback, advice and collaboration. 

We welcomed;

Ruff boards - A social enterprise employing ex-prisoners to manufacture longboards from recycled snowboards.  

SNOOKS -  British winter sports clothing line, designed by women for women

Boundless Betty - inspiring an adventurous community for women worldwide.

Skate Dates - Bringing women into confidence building workshops with skateboarding, yoga and meditation with Urban Hippie Collective.

Malene Iversen - On the SUP vacations available in Denmark for a truly unique experience. 

We concluded Saturday's presentations with a sunset trip to Malamar Wakepark, just north of Barcelona. Having never tried wake boarding before, I approached with trepidation alongside many of the others, but it was an absolutely amazing experience I can't wait to repeat. We spent a good few hours hitting the cable as the sun went down and were treated to a crazy impressive display of wake boarding stunts by Team GB Wakeboarding Athlete Steph Caller. Our evening concluded with dinner and drinks on site by candlelight at the wake boarding restaurant before we headed back to our beds, utterly and delightedly exhausted.

Activities

Despite our jam-packed schedule for the weekend, all delegates had time to take part in workshops of a variety of sports including Espai De Mar's SUP on the beach, Emily Ackner's unique bodyweight training workshop, Wakeboarding at Malamar Wakepark, Mountain Biking at La Poma Bike Park and a Skateboard masterclass for all levels at Skate Agora

As a snowboarder primarily, I was a little shy of taking part at first but vowed to give everything a go no matter what. I absolutely loved all of it, and to my surprise and delight it was the skateboarding that really got me. I thought I'd find that the least enjoyable, being a little unsure on wheels but I absolutely loved it, the lesson at Skate Agora was clear, easy to follow and we were all pretty quick to pick it up. By the end of the hour, all us beginners were able to ride into the quarter pipe. I just might be onto a new sport. 

As the weekend came to a close, one by one each of these lovely ladies dispersed reluctantly and I've had to say goodbye to some amazing new friends, albeit with promises to meet up with enthusiasm over winter for more sports action. The core WIB team, including myself remained, exhausted but happy, and were taken for a surprise meal by Prosk8 Tip Technology for their founder, Beckett Colon's birthday. An impressive and delicious selection of Tapas at the Barcelona Beer Co. proceeded a screening of new snowboarding film The Fourth Phase at Nevermind Skate Bar (projected above their in-house skate bowl) 

I can honestly say I've had one of the most amazing weekends of my life. In addition to it being highly relevant to my business and experience, all the presentations displayed the drive and resilience of a team of women (and one man) who have an unrelenting enthusiasm for working within their respective passions. It was incredible to be part of such an outstanding cross-section of people and I'm privileged to be considered part of the WIB Team. Congratulations are in order for Alba Pardo Emma Shoesmith and all in the WIB Team for curating such a high-class programme. Can't wait for next year ladies! 

Women in Board and Action Sports

We had a phenomenal response to our campaign to promote the annual Women in Board and Action Sports conference in Barcelona. A cross section of action sports media including skateboarding, surfing, and snow sports, covered the details of the event in order to drive awareness of the volunteer organisation, boost sales and attendance, plus raise social capital across multiple channels. Our work was published in Spanish to reach a local audience, as well as incorporating a targeted advertising strategy on Facebook in addition to our press coverage in English. 

We aimed to publicise the event in a timely fashion in order to push sales as well as awareness of the volunteer organisation.

Aimed at Women who have a passion for board and action sports, from those who work in the industry and have an interest in all things board focused to those who just want to meet like-minded people who love the outdoors, the WIB conference is a weekend dedicated to board and action sports in every sense and will be presented on the beautiful beaches of Barcelona. Previous events in Munich, Saas Fee and Biarritz have brought together a powerhouse of female action sports enthusiasts from all over the world and Barcelona 2016 is set to be the most action packed yet!

WIB is a volunteer organisation devoted to supporting, educating and inspiring women in the board and action sports industry. Since 2009, WIB has created platforms where women can meet, interact and share ideas, promote projects and find like minded people.

WIB also operate annual international events where the attending women can personally meet each other, network, learn new skills and get inspired. The WIB lunch at ISPO Munich exists to keep the community alive and give the attendees a chance to catch up and meet new people.WIB promotes and encourages new projects, ideas, entrepreneurs and professionals in the sector.  This organization is run entirely on a volunteer basis with the sole desire of making a positive impact on the action sports industry.

www.womeninboardsports.com

Women in Board and Action Sports Facebook Page

 

 

 

 

Christmas

IMG_8655.jpg

As of today, I've officially wrapped up my working year for 2015 and wanted to extend my heartfelt gratitude to all my clients, former colleagues and friends who have supported me in my first year of business, and wish all of you a wonderful Christmas and New Year.

I've learnt many lessons this year, and will have many more to come but the ability to adapt, speak the truth, make the most of every opportunity and follow my instincts have been my guiding forces throughout 2015. Above all however, I am sincerely grateful for the support and guidance I've received from such an abundance of wise and experienced mentors. I have often been overwhelmed with how much encouragement and confidence you've shown in me, and hope I can, in time, return the favour. 

To my wonderful first clients of 2015, Merry Christmas and best wishes to The New RoseDewar Crop ProtectionBest Day EverPhannatiqSnowlittle NanniesElement LondonThe AirwavePlentyfull & New Zealand Trade & Enterprise, Shuttlecock Events and Carousel London. Thank you for your trust and appreciation, for allowing me freedom to be creative, and for your continued support.

To members of the action & snow sports industry and media; Big White Ski ResortRacer ReadyBoardsport SourceIn The SnowSki and SnowboarderEdgeSnowboard Club UKEscape2SkiSki PressSkipediaSki Scotland,  Snowsport ScotlandSki Club of Great Britain, SnowskoolSimply Snowsports - Thank you so much for publishing my work and helping me to publicise my projects, your ongoing support of a fledgling snow sport business is appreciated immeasureably and I hope to work closely with you all over this winter and in the years to come!

I have several projects lined up to herald in 2016, including the debut of two films I made last year on site in Big White ski resort, Canada and Barcelona, but for now it's time for Christmas in the UK with family, and Hogmanay in Edinburgh! Have a wonderful Christmas season everybody, and much luck and happiness to you in 2016!

Claire Dewar

Dewpoint Global Communications 

IMG_8657.jpg



Plentyfull at New Zealand High Commission, London

Founder Claire Dewar has been managing events from the penthouse suite of New Zealand High Commission, London for the New Zealand Trade & Enterprise campaign New Zealand Advantage Line ( #NZAdvantage) to celebrate the Rugby World Cup 2015 held in the UK on behalf of Plentyfull. 

Throughout September and Oct 2015, we've hosted NZT&E guests, employees and even some NZ All Black stars for Rugby World Cup matches, seated dinners and canapé receptions from the 17th floor of NZ House in the centre of London's Piccadilly. The penthouse suite boasts panoramic views of the city of London, unrivalled by any other in the city centre. 

The Airwave

THE AIRWAVE

Revolutionary new snow and action sport communication system

September 2015 has seen the first stage of investment for The Airwave go live on Indiegogo. We're heading up the PR for this campaign and will be inviting relevant press, retail, associated brands and mountain sports enthusiasts to invest in the next phase of development for this innovative communication technology. We've already had a strong response from the action sport press and the campaign is steadily gaining momentum. 

AirwavePR5.jpg

Device and Technology

The Airwave is a Media Player app and Bluetooth-enabled hardware that integrates the power of a walkie-talkie with your phone wirelessly, allowing you to communicate and listen to music from a single pair of earphones. Just load the app, plug in your earphones, select a track, and hit the slopes. You can then transmit audio over the radio by speaking into the microphone on your earphones. Whenever someone else transmits, your music will temporarily pause, playing their voice to your earphones. It can be used anywhere on the mountain, at full range, without mobile signal or Data roaming. Because it’s wireless, you can store the walkie-talkie and Airwave in a pocket or backpack and not have to touch it all day.

To keep up with their campaign on Indiegogo, follow The Airwave on Facebook, Twitter or their website www.airwave.co.uk

“We created the Airwave so that we could ski and snowboard to music whilst riding in a group, without sacrificing communication. We’ve tested the technology internationally in all conditions and we’re really excited about how well the device is progressing. We can’t wait to move forward with the next stage of development and share The Airwave with skiers and boarders the world over.”
— The Airwave CEO and founder Rob Wheatley
Article In The Snow Sept 2015 

Article In The Snow Sept 2015 

Article Boardsport Source September 2015

Article Boardsport Source September 2015

Article Snowboard Club UK September 2015

Article Snowboard Club UK September 2015

Article Whitelines 2015

Article Whitelines 2015

Element London

Be in your Element.

Yoga | Meditation | Vibrant Food | Good Vibes

We will be assisting in Element London's delivery of unique Yoga and dining events. 

The first Yoga Brunch was held on Saturday August 15th at Carousel, Marylebone, London. 

Guests were treated to a range of Positiviteas on arrival, followed by 1.5 hrs of Yoga hosted by Element founder Kate Sawyer and concluded with a two course a la carte meal by Carousel London's award winning guest chef Shaun Presland. Feedback was outstanding and plans are being made for the next exciting event. 

Please visit www.elementldn.co.uk for details of their future events or follow them on Facebook and Twitter

Yogabrunch collage



Epic LDN with Nike Training, London

Launch of the Metcon Crossfit shoe with Nike Training as part of their Epic Training LDN campaign. Creative agency Prime & Fire took over Old Billingsgate Market, London for the ultimate Crossfit challenge and Claire Dewar was part of the production team that made sure all participants were lead through the course from start to finish, seamlessly and safely.

Guests of Nike were invited to arrive at Old Billingsgate Market on the afternoon of January 31st where they were given their exclusive Nike Training package which included their training gear and brand new Metcon 1 Trainers. They were then taken through to the main hall where they were put through their paces by the toast of Cross fit training from across the Globe including Mat Fraser, Josh Bridges and CJ Martin, culminating in the 'Taxi team' challenge outside the venue with The Shard and Tower Bridge as the backdrop. 

Tough Mudder Whistler 2013

Slight deviation of my usual topic but I guess it's all relevant is it not? My first appointment in the world of Whistler events was Tough Mudder on 22nd June 2013. Taking place in the Callaghan Valley at the purpose built Winter Olympic Park site. It began with a 4.30am start to catch the yellow school buses up to the event base. My colleague Ray and I are used to this after working Big White events, but it's been a while..

 I realised an ambition purely getting to travel in one of these beasts - It was like being in a Simpson's episode

For those of you not familiar with Tough Mudder—it's a series of worldwide events started in 2010 that has seen enormous and premature growth over the last three years. 18kms of gruelling military style obstacles that include bolting through hay bales on fire, jumping into a pit of ice water and gingerly negotiating a field of electrified wires to cross the finish line. The series has seen over 350,000 people take part in raising over $5 million dollars for the Wounded Warriors - Whistler's event attracted over 16,000 participants and 6 000 spectators up to the valley to put themselves through the toughest challenge run on the planet. 

This event was immaculately set up, the American team from Tough Mudder HQ know how to do it for sure. Within 10 minutes of us arriving for work at 5.30am, the site was full of 'Mudders' raring to go and the event was up and running with precision. The team spirit of the day was infectious, we saw hoards of people in matching outfits, slogan t-shirts for their team (some too offensive to publish in a public domain) and un-abaiting excitement for what was bound to be one of the most enduring challenges most have ever been through.

On the first day we saw almost 15,000 people come through in waves, with each team dedicated their own starting time to allow the maximum number of participants. The event is set up to be a full day affair, with all competitors (over 19) greeted with a free beer at the finish line and a huge beer tent area akin to a music festival, filled to the brim with giddy runners. The atmosphere on site was electric, literally, with two obstacles including pretty painful and sustained electric shocks as the competitors ran through a series of electrified wire.

electric shock on the left, beer on the right

In 2011 when I worked for SNO!zone Scotland we delivered 15 tonnes of snow to the banks of the clyde in Glasgow to create an unique challenge for Rat Race Glasgow - another obstacle based initiative combined with a 10km run. Runners of this course had to crawl 20m through our snow as part of the course and it was, I imagine, fairly unpleasant and only one small part of it. The Tough Mudder event is on a scale so much larger it's practically behemoth...

All in all, the event was an incredible one as a spectator so to take part would've been phenomenal! Back in Whistler village later that evening, I saw hundreds of exhausted people limping through the Village Stroll but every single one of them had a look of elation on their face like no other - wearing their 'Tough Mudder Finisher' t shirt or headband with pride. Statistically, only 78% of competitors complete the challenge on average at each event, but if ever old adage 'It's the taking part that counts' applies, it's with Tough Mudder for sure.

For more info on locations and future events - visit www.toughmudder.com