Production

Kraken Travel Launch Campaign

KRAKEN 

In January 2017, Dewpoint Global Communications was appointed as directors of all launch activity for Kraken Travel, including Marketing Strategy, Brand Development, Partnerships, PR, Digital Marketing, Social Media, Content Creation and Advertising as they made their mark in the Travel industry. We developed a campaign to seamlessly integrate all areas through relevant and well researched content from January-April 2017. 

Some of our press coverage for the Ski/Sail trips from Kraken.travel January 2017

Kraken curated an incredible selection of unique sailing trips for the modern adventurer, featuring hand-picked adventures from trusted independent operators. Kraken offer ski/sailing in Scandinavia and Iceland, Arctic Wildlife expeditions, and the world’s most remote music festival in Norway, giving us a wealth of content to inspire and motivated our potential consumers. 

Dewpoint decided to create content geared toward an audience interested in adventure and exploration which would complement Kraken's adventure sailing trip roster. In February 2017 we interviewed Ricky Munday of the International Antarctic Survey prior to his first ascent of Mount Everest as part of our Kraken travel adventurer series for the Kraken newsletter and Youtube channel. 

I hope in time that Kraken will become more than just a place to find your next exciting sailing trip and pick up all the tips you might need. I’d like to create a community – and that’s something you’ll certainly find on board a boat. Solo travellers, first-timers and experienced sailors alike build a real bond out there on the ocean, but more than anything else, it’s about life-affirming, enriching experiences.
— Henry Burkitt, Kraken Travel CEO

Dewpoint curated all content and copy writing for the fortnightly Kraken Newsletter between February-April 2017, aiming to grow their mailing list with relevant and enticing content. Please see gallery below for Newsletter content. 

Formally known as Adventure Yachting, Kraken was founded by sailing enthusiast and qualified skipper, Henry Burkitt, in 2015 with the aim of creating a community of unique sailing experiences, unrivalled in the current market, to allow the nautically curious to embark on incredible trips unseen elsewhere and allow aspiring sailors to take part in voyages of all kinds, regardless of ability. 

Dewpoint developed a social media content and advertising strategy across Facebook, Twitter and Instagram to grow the audience for Kraken effectively with rich and relevant content. 

ABOUT KRAKEN

Initially owner Henry Burkitt began organising sailing trips for friends and colleagues based on his personal experiences and passion for adventure travel. That passion formed the basis of  Kraken’s bespoke platform dedicated to finding outstanding sailing experiences worldwide. Based in the UK, and named after the mythical sea monster, Kraken is indeed a growing beast, with plans to expand beyond the Arctic over the next year.

 

You can explore Kraken Travel's ever increasing number of trips at www.kraken.travel

QUICK LINKS   

Ski/Sail | Arctic Wildlife | Remote Music Festival | Fjords Exploration  | Tall Ships | Discover Indonesia

 

Mini Documentary - Snowboard Banked Slalom at Big White Ski Resort

The Neil Edgeworth Memorial Banked Slalom takes place at Big White Ski Resort in March each year, with competitors of all ages & levels heading up to the resort for a whole weekend dedicated to snowboarding.

A real community and family event, the Neil Edgeworh is a highlight of the season at Big White and I joined them last year to make a mini documentary on how the competition came about, and the people who come back every year to take part.

I was a member of the Big White TELUS Park & Outdoor Events team in 2013 when I first entered the banked slalom competition. I was so nervous as I took off from the start gate, that I immediately missed the first post and was instantly disqualified. This incident formed the basis for my film, as I returned to Big White in March 2015 to claim retribution for my failure and to tell the story of how the Annual Neil Edgeworth Memorial Banked Slalom came about. It really is such a brilliant event, unique to the resort, and a perfect example of Big White's family and community focused hospitality. 

Thanks so much to everyone who helped make this film, and to Flynn Seddon, BC Snowboard and Big White Ski Resort for allowing me to be part of this amazing event.

Phannatiq

Phannatiq specialise in active wear made with ethically sourced, organic, unbleached fabric. Based in Walthamstow, London this local designer is at the forefront of urban wear designed for action and produce ethically conceived clothing born, designed and manufactured in the UK. We assisted in the production of Phannatiqs photoshoots for their Autumn/Winter 2015/16 collection, published on vogue.co.uk, and for their current online catalogue, on location in London.

Phannatiq AW 15/16 Shoot

Phannatiq AW 15/16 Shoot

Phannatiq Catalogue shoot April 2015

Phannatiq Catalogue shoot April 2015