Previous Work

Shuttlecock Events and Carousel, London

Founder Claire Dewar has been managing events on behalf of the award winning Shuttlecock Events at Carousel, Marylebone. Over the festive season they've hosted bespoke and elegant events for their clients throughout their rooms at Carousel and it's been a pleasure to be involved. Their Narnia themed Christmas party space in the downstairs area has been a huge success, as well as their ever changing themes in the upstairs space and in the world renowned Carousel restaurant. Carousel has hosted clients such as Mr Porter, The Guardian and La Roche-Posay for daytime and evening events throughout Christmas. 

Big White Ski Resort

Claire worked under instruction from Flynn Seddon, President of BC Snowboard, Director of Terrain Park and Outdoor Events at Big White Ski Resort, Former Technical Director for Snowboard Cross at Vancouver 2010. 

As part of the Outdoor Events team for Winter 2012/13, Claire assisted in the delivery of Snowboarder cross, Freestyle and Halfpipe events for both Ski and Snowboard, at amateur and professional level including several National qualifiers and Para Snow sports competitions.

SNO!zone Scotland now known as Snow Factor

Claire Dewar worked as Marketing and Events Coordinator for SNO!zone Scotland before taking a lead role in the rebrand of the indoor real snow slope as Snow Factor upon it's purchase by sister group Ice Factor in 2012. 

Snozone Balcony

Snow to the Siberian Tigers at Blairdrummond safari park

We delivered 15 tons of our real snow to the Siberian Tiger enclosure at Blairdrummond Safari park at the height of a rare heatwave in Scotland in 2011. The campaign generated over £250K worth of publicity nationally and worldwide. 

'Shredinburgh' rail jam event in Edinburgh's Princes St

SNO!zone put together a 40 foot high scaffold structure in the centre or Edinburgh with our real snow forming the base of this ski and snowboard rail jam, hosting an array of UK Athletes.

Whitelines January 2012   

Whitelines January 2012


Whiteness January 2012

Whiteness January 2012

Epic LDN with Nike Training, London

Launch of the Metcon Crossfit shoe with Nike Training as part of their Epic Training LDN campaign. Creative agency Prime & Fire took over Old Billingsgate Market, London for the ultimate Crossfit challenge and Claire Dewar was part of the production team that made sure all participants were lead through the course from start to finish, seamlessly and safely.

Guests of Nike were invited to arrive at Old Billingsgate Market on the afternoon of January 31st where they were given their exclusive Nike Training package which included their training gear and brand new Metcon 1 Trainers. They were then taken through to the main hall where they were put through their paces by the toast of Cross fit training from across the Globe including Mat Fraser, Josh Bridges and CJ Martin, culminating in the 'Taxi team' challenge outside the venue with The Shard and Tower Bridge as the backdrop. 

Dirt Bike Show, Leamington Spa

The Halloween weekend brought us the International Dirt Bike Show at Stoneleigh Park, Leamington Spa. The world of Moto, Enduro and all things Dirt bike related were all in attendance for five days of Motocross madness. Claire Dewar was there in force representing Moto Magazine on behalf of Factory Media with our enormous, human size Moto Magazine cover for visitors to enter our photo competition, plus loads of giveaways and copies of the magazine on show. Monster Energy helped us throw our annual Moto Magazine party in Leamington Spa on Halloween and the toast of the Motocross industry came down to celebrate with us!

The Wall of Death was there for the first time as part of the show and the team were invited along for a special exhibitors showing on the opening day. That was seriously impressive.

Factory Media Client Ski Trip

Claire Dewar assisted in the set up of Factory Media's trip to The Snow Centre, Hemel Hempstead. Specially selected members of key clients and agencies were invited along to take part in what Factory Media does best- brings action sports to the masses!

Over 70 people attended the event, ranging from beginners on their first lessons, to experienced shredders getting their indoor dome fix and getting some Jaeger bombs on the go!

Claire was on site to make sure branding, merchandise and, most importantly, catering was in place before all our guests arrived, plus got a few laps in herself!

The Cycle Show, Birmingham Sep 2014

Claire Dewar took the show on the road on behalf of Factory Media up to Birmingham NEC in September for the Cycle Show, representing Ride BMX UK and Dirt Magazine primarily. The cycling consumer show is a one stop shop for all things cycling related and was the perfect environment for us to showcase the magazines. 

Visitors to the show had the opportunity to win a brand new BMX in our prize draw plus pick up the latest copies of Ride and Dirt we had on sale. Editor of Ride, Seb Hejna MC'd at the BMX demo area and showed off the skills of some talented young riders. 


Eurobike 2014

Claire Dewar was appointed Marketing, Communications and Events Executive at Factory Media in August 2014 until February 2015. Her first project was to represent the company at Eurobike in Friedrichshafen, Germany in the last week of August.

Eurobike is the biggest European trade show for bikes and the bike industry and Factory Media were there at the heart of it, representing all our magazine brands with an enormous double decker London bus with our brands plastered all over it! Throughout the days of the show, we gave out over 8,000 copies of our magazines across all Bike related brands, in French, German and English. 

The team from Total Women's Cycling took part in the Ice bucket Challenge on site and we invited Danny Macaskill to join in on our efforts. Over 20 litres of water was dropped from the top deck of the bus after Danny leaped over us! Watch the full video below or see the full edit on Mpora.

John Doe Friendly, Les Arcs, France—Photo Shoot by Paul Fosbury

In the last week of the season 2014 and Claire helped award winning photographer Paul Fosbury  set up a shoot in the park in Les Arcs, France. The park crew happened to be putting on a snowboarder event called the John Doe Friendly so Paul managed to get some great shots of some brilliant riders. The snowboarder only event followed the B&E Inventational the week before which saw some of Europe's finest Freeskiers thrown down at the creatively designed course at Arc 1800.

I had the pleasure of working with Claire in Les Arcs shooting The John Doe Snowboarding Event. Very impressed with her excellent media skills, Claire has great ability to make things happen on the most challenging of locations.

Claire is fabulous to work with and creates an effective happy team around her.
She has extensive experience in delivering creative public relations, adept marketing talent and an awesome snowboarder to shred with.

I highly recommend Claire and look forward to working with her soon.
— Paul Fosbury, Photographer

The weather was great for a shoot in the alps, check out a selection of the shots at

FROSTGUN Invitational 2014, Val D'Isere

It was 4 years ago during the Winter Olympics Games in Vancouver 2010 I was in Val D'Isere on my first ski trip as an adult, and learning to snowboard for the first time. It was whilst watching one of the downhill racing events that I decided to pack everything in, commit to working a winter season and head to New Zealand that June.

4 years on and I'm back in Val D'Isere working on the FROSTGUN Invitational 2014 - A Freeski Big Air event and rail jam sponsored by Red Bull that brings professional and semi-professional athletes from across the globe to the legendary resort in the alps.

It also happens to feature one of the biggest jumps I have EVER seen...

The first heats at the beginning of February were a chance for amateur skiers from across the world to compete for a place in the finals at the end of the month. The heat was on and some of these young guns were throwing down HUGE tricks to nab that spot.

The park shapers were then primed and ready to add another 10 feet to the jump in preparation for the arrival of the world's top freeskiers February 26-28th, following the Winter Olympics in Sochi. Measuring at 14 meters in height and a massive 30 meters in length.

Built on the Face de Bellewarde, in the heart of Val D'Isere - 15,000 people witnessed the skiers battle it out off the kicker to win the only platinum ranked AFP Big Air Event in Europe. Accompanying the event would be a huge stage set to entertain the crowds as the competitors warmed up

An extension of the event also the inclusion of 'The Frostgun Streetfighter' which allowed snowboarders to take part for the first time. Andy Nudds was representing the UK and managed to pull out a couple of demo shots over the Big Air kicker prior to competition as well. 

Ultimately it was Jesper TJader who took the crown in the final, swiftly followed by Vincent Gagnier and PK Hunder on the podium. Check out the video of the Big Air Finals...

Representing all corners of the world the athletes arrived straight from the Olympics to be part of FROSTGUN. Olympic medal candidates and former FROSTGUN champions, KAI MAHLER (SUI) and RUSS HENSHAW (AUS) competed against superstars like PK HUNDER (NO)JESPER TJÄDER (SWE)VINCENT GAGNIER (CAN) and many others.

Slopestyle History from the UK Underlings

TEAM GB are creating some heat over in Sochi that was most certainly unexpected. Most all of the UK Team first learnt their craft under the awnings of an artificial snow slope or a Dendex dry slope, so to have two GB riders up in the finals at yesterdays Men's slopestyle was outstanding!

Jamie Nicholls and Billy Morgan both smashed it in the finals yesterday to make 6th and 10th place, respectively. Although not reaching the podium on the first Olympic event of these games, these two underdogs had the time of their lives yesterday. Most of the athletes, hugging, laughing and high fiving eachother all the way through the qualifiers, semis and finals. All of them stoked to be part of something so huge and historical - congratulating and supporting each other in a way so indicative of snowboarding culture.

Billy Morgan Mens Slopestyle Finals Sochi 2014

Billy Morgan Mens Slopestyle Finals Sochi 2014

Jamie Nicholls Mens Slopestyle Finals Sochi 2014

Jamie Nicholls Mens Slopestyle Finals Sochi 2014

Similarly, the GB ladies have come out of left field to bring hope to female snowboarders everywhere! Jenny Jones bringing home the goods to win BRONZE and go down in history as the first medal for Team GB for Sochi 2014, she was described as having a face that could rise bread! 

Aimee Fuller narrowly missing out on a place in the finals but switched up to the commentary box to dominate the BBC's coverage of the final event. SO entertaining! Known for her double backflip signature move, she just failed to land it cleanly but manages to gather up all that energy to root for her team and fellow girl riders!

All in all, this historical coverage of snowboarding by 'the establishment' has brought worldwide recognition to a sport that encompasses passion, energy, hardwork, athleticism and friendship on a scale not seen in any other discipline! Finally, people everywhere are starting to 'get' what snowboarding is all about! Congratulations TEAM GB!!!

Jenny Jones wins Bronze Sochi 2014

Jenny Jones wins Bronze Sochi 2014

Aimee Fuller and Billy Morgan in 'training' Sochi 2014

Aimee Fuller and Billy Morgan in 'training' Sochi 2014

Red Mountain, BC expansion

Red Mountain in Rossland, BC, Canada recently expanded their terrain to include Grey Mountain - the opposite face to their namesake. Red Mountain is around 2 hrs drive from Big White Ski Resort so I know the area fairly well.

I wrote an article for Skier and Snowboarder Magazine Jan/Feb 2014 to highlight their new improvements.

Claire has written for the Skier & Snowboarder magazine on a number of occasions, often when it was necessary to produce an article on a specific subject at short notice. Claire always follows the brief she has been given and never misses a deadline.
— Frank Baldwin, Owner and publisher at Skier & Snowboarder magazine

Back to Base—return from Canada

I'm back in the UK after what has been an incredible year working within the most amazing mountain resorts in British Columbia. Just in time for Winter 2013/14, I'm taking a little time to figure out my next leap. I've come back down to earth with a bit of a bump admittedly- I've managed to travel from Whistler up to Mount Robson, through the Canadian Rockies to Banff and back through the Okanagan Valley in the last few weeks of my time there. It's epic terrain and an utterly phenomenal country so to leave it all behind has been quite an emotional wrench for me. I am thankful however, that I can take the experience of a lifetime away with me, coupled with incredible friendships and affirmation that mountain sports is the life for me, and the direction I'm going to continue to head.

It hasn't always been sunshine and lollipops however, there have been times where I questioned my choices, motives and whether I would know what it was like to be warm ever again. As part of the Outdoor Events Team at Big White Ski Resort we built and managed events at one of the best Terrain Parks in Canada. We hosted Athletes from all over the world, in a variety of disciplines but predominantly in Boarder Cross and Freestyle. We welcomed Athletes at all levels including Youth, Para-athletes and World Cup level competitors - all in preparation for Sochi 2014. It was beyond hard work and I'm incredibly proud to have been a part of it. Here's a selection of photos from Big White TELUS Park 2013....

Jeep 'Rocks and Road' Tour 2013 at Crankworx, Whistler

My most recent event contract involved working with Jeep on behalf of Light Speed Management as part of the Jeep 'Rocks and Road' Tour. Jeep are one of the biggest sponsors of Crankworx Mountain Bike Festival which took place in Whistler in August.

Claire worked for my company on a large experience marketing program for Jeep Canada. There is always a lot of pressure to deliver large throughput numbers, and that requires having a lot of people come to our event. That’s where Claire shined- as one of our recruiters, she was tasked with talking up the experience to the masses and recruiting them to participate. I quickly noticed how often she was delivering guests to our event, and how effective she was at recruiting, so I made her our lead recruiter- not only because she’s one of the very best promoters I’ve ever worked with, but because she’s a natural leader as well. We worked together for 10 days and after getting to know her, I realized I was only tapping into a tiny percentage of her skillset. My opinion of Claire is very high, and she’s a person who delivers results- consistently, with a great attitude and a warm smile. If I could only clone her…
— Mark Ruvelson, Executive Producer at Light Speed

This was quite the operation, a purpose built 'off-road' course was built in Carpark 2 of Whistler village that sampled the kind of terrain that the entire Jeep fleet was famous for navigating. Anyone with a valid driving license over the age of 18 could drive on the course for free and take any of the fleet around Whistler village if they liked. Entrants to the course could also enter to win a JEEP product of their choice up to $40,000 and get a free premium giveaway such as a JEEP flashlight or survival bracelet. This video of the 'Rocks and Road' tour is similar to the event we were working on.

My role consisted of promoting the activity, leading people over to our site (big giant tent in pictures) and getting people signed up for the competition. I met SO many awesome people, it's the best event I've worked on over here for sure. It was pretty exhausting having to be so engaged with people all day, plus working in a restaurant in the evenings but SO rewarding. I ended up working 96 hrs this week but it's been a great experience.

The team I worked with were some of the most brilliant people as well - Mark Ruvelson from Lightspeed Management certainly knows how to pick his team. Everyone was dedicated, hard working and actually enjoyed working on the event which makes things SO much easier for everyone involved! Cheers everyone - thanks Light Speed Management and JEEP!!

Tough Mudder Whistler 2013

Slight deviation of my usual topic but I guess it's all relevant is it not? My first appointment in the world of Whistler events was Tough Mudder on 22nd June 2013. Taking place in the Callaghan Valley at the purpose built Winter Olympic Park site. It began with a 4.30am start to catch the yellow school buses up to the event base. My colleague Ray and I are used to this after working Big White events, but it's been a while..

 I realised an ambition purely getting to travel in one of these beasts - It was like being in a Simpson's episode

For those of you not familiar with Tough Mudder—it's a series of worldwide events started in 2010 that has seen enormous and premature growth over the last three years. 18kms of gruelling military style obstacles that include bolting through hay bales on fire, jumping into a pit of ice water and gingerly negotiating a field of electrified wires to cross the finish line. The series has seen over 350,000 people take part in raising over $5 million dollars for the Wounded Warriors - Whistler's event attracted over 16,000 participants and 6 000 spectators up to the valley to put themselves through the toughest challenge run on the planet. 

This event was immaculately set up, the American team from Tough Mudder HQ know how to do it for sure. Within 10 minutes of us arriving for work at 5.30am, the site was full of 'Mudders' raring to go and the event was up and running with precision. The team spirit of the day was infectious, we saw hoards of people in matching outfits, slogan t-shirts for their team (some too offensive to publish in a public domain) and un-abaiting excitement for what was bound to be one of the most enduring challenges most have ever been through.

On the first day we saw almost 15,000 people come through in waves, with each team dedicated their own starting time to allow the maximum number of participants. The event is set up to be a full day affair, with all competitors (over 19) greeted with a free beer at the finish line and a huge beer tent area akin to a music festival, filled to the brim with giddy runners. The atmosphere on site was electric, literally, with two obstacles including pretty painful and sustained electric shocks as the competitors ran through a series of electrified wire.

electric shock on the left, beer on the right

In 2011 when I worked for SNO!zone Scotland we delivered 15 tonnes of snow to the banks of the clyde in Glasgow to create an unique challenge for Rat Race Glasgow - another obstacle based initiative combined with a 10km run. Runners of this course had to crawl 20m through our snow as part of the course and it was, I imagine, fairly unpleasant and only one small part of it. The Tough Mudder event is on a scale so much larger it's practically behemoth...

All in all, the event was an incredible one as a spectator so to take part would've been phenomenal! Back in Whistler village later that evening, I saw hundreds of exhausted people limping through the Village Stroll but every single one of them had a look of elation on their face like no other - wearing their 'Tough Mudder Finisher' t shirt or headband with pride. Statistically, only 78% of competitors complete the challenge on average at each event, but if ever old adage 'It's the taking part that counts' applies, it's with Tough Mudder for sure.

For more info on locations and future events - visit

Billabong Flaunt It—heat at Big White Feb 16th 2013

The Billabong Flaunt on 16th Feb was my favourite event of the year so far. Maybe I'm biased, but seeing the girls hitting our park was awesome - not to mention the event staff who came to work with us. Although the girls are pretty damn serious about the tricks they pull off, it was ace to see so many chicks having a great time and just enjoying hanging out in TELUS park.

There were 33 competitors at the Big White leg of the tour which was the third in 5 heats before the final at Sierra-at-Tahoe. Big White's own Stephanie Haines took the top spot in the Rail Jam, whilst Jenna Blasman from Ontario made her mark on the judges and won both the Slopestyle and the Dakine Best Trick.

I recognised a familiar face from the UK, as Becky Menday from SNO!zone Castleford was over to compete. Back in the UK, Becky has made quite the name for herself on the freestyle circuit so it was awesome to see her throwing down with the best of them in North America.

There were a few whiny boys whinging about not being able to hit the features we were playing on but that's the best thing about Flaunt It. It's giving female riders a chance to stamp out their own tricks and claim the park themselves. It's not a specific ploy to exclude boys, it's just a way for female riders to bond, improve and realise their potential within the sport in the environment they will compete in, in the future. 

Eve Northmore from the Women’s Snowboarding Federation said 

"We at the Women's Snowboard Federation have definitely noticed the need for female specific programming and camps grow over the years. With girls of all ages getting into the sport and raising the bar it is important to be able to offer events and coaching programs that encourages them in a way that coed programming does not. Also providing a crew to shred with, role models to look up to as we'll as goals to work towards with friends from season to season. The more on the hill supporting the industry and growing the sport the better." 

It's also tremendous to see so much support behind female riding - this event had more sponsors than you can cover a snowboard with! Nixon were there providing free hot chocolate and blasting their new portable music system, and the goody bags on offer were insanely good! Free swag aside, having such promotion behind the girls just shows how much the recognition the sport is getting. Female riders are becoming less and less rare, and the standard is becoming waaaaay beyond that of previous years. It's an exciting time to see these riders now, in the run up to Sochi 2014. Now that Slopestyle has been officially recognized as an event for the Winter Olympics, we could be watching the first generation of riders gearing up to make history in less than two years time.

Alas, the tour moved on - to Quebec and New Hampshire before putting on the Grand Final in Sierra-at-Tahoe in California. All the results and info can be found on the BillaBong Flaunt It official website and all details and results can be seen on the Big White Telus Park events page.

Feel the Burm

BCSA Snowboarder cross competition Jan 26/27th 2013 first 5am start. This is the world of snow sport events, things HAVE to run like clockwork. We lose light around 4pm so we can't afford to run over. 

Sunrise in TELUS park; foxes sniffing around all our event gear and the sound of the sled dogs howling in Happy Valley....possibly the most surreal job I've taken in my life. If you've ever wanted to know what it's like to work in Outdoor Events in Big White, this is it...

warming up for the big event

Digging, drilling, setting up the gates, safety nets, banners and tents, all to get ready for our eager competitors to start training at 8.45am. Nerves are setting in for them as all points count towards their overall FIS scores and their careers as snowboard racers. Sochi 2014 isn't too far away now...

nerves on the TELUS park chair with the Okanagan valley behind

It was a beautiful day for racing, with clear visibility, no wind and a view over the Okanagan valley like no other. After setting up the event, each of our team took up our positions on course as gate judges - to provide safety support and make sure each race was fair for our competitors. If there is anything we know how to do at TELUS Park and Big White, it's to look after our guests and put on the highest standard of events in the industry.

As Gate judge 3 I had a remarkable view of all the action throughout the weekend and managed to pick up some cracking shots as a result...

Gate judge 3 - my post saw all the action

 Our full day event saw time trials and heats before the overall final. It was a close call, with the Japanese competitors walking away with most of the races. Some disappointing falls for some, frustrating turns for others but 'thems the breaks' in boardercross. As one of the coaches said to me,

'We're all of different standards but the course is amazing and we're all here to have fun. If it wasn't fun anymore, there'd be no point in doing it'.

That pretty much sums up why and how everyone is in such high spirits all day no matter what.

All the results for the weekend can be found on the Big White TELUS park website and future events info can be found on our Facebook page. We've got a rail jam set up for tomorrow night (Feb 2nd) and NEXT weekend we've got the infamous NOR AM boarder cross....keep up to date with all our goings on via my twitter

At TELUS park we work hard, we have fun...nuff said