Event Manager

Women in Board and Actions Sports Barcelona 2016

On location in Barcelona, Spain 

Team Dewpoint has only JUST recovered from the incredible WIB 2016 conference in Barcelona. The event took place across four days from 29th Sept-2nd Oct, featured 15 speakers, 5 action sport activities, with 55 attendees across 6 locations in the city. Although admittedly DGC put out the press and promotion material ahead of this event, we can honestly say without agenda or bias, that this was a 5-star, A-class, premiere seminar from start to finish.

The WIB Team filled every second of the event with fascinating presentations from women within the industry, well organised discussion sessions from attendees, plenty of Catalonian food and drink to keep us all energised, and happily exhausted us all with a full activity programme that bonded the delegates as WIB devotees for life. I can still feel the ache in my arms from the Malamar Wakepark session as I type this, and see the bruise on my knee from my skateboarding lesson at Skate Agora, but it was completely worth it and I am so, so, proud I was invited to join these outstanding women for what was one of the best weekends of my career so far.


Delegates were welcomed at The Generator Hotel conference facilities with drinks, an introductory session and a webinar  Women’s Skateboarding Alliance's Mimi Knoop and Mahfia TV’s Kim Woozy. (If you'd like to catch up on the discussion, you can subscribe to the link with WIB here. ). Kim and Mimi discussed their experiences working within the action sports industry as athletes, producers and influencers, as well as how to quantify your value as an experienced sports professional.

Friday 30th Sept began on Barceloneta beach at the wonderful Espai De Mar club facilities where Diputacio de Barcelona gave us a presentation on their wonderful city. (If you've never been to Barcelona before, you must check out their website for all info on cultural activities and sights in the city.)

Key note speaker Marion Schmitz shared her insights about Content Marketing giving tips and lessons learnt through her career and shared examples of the biggest and most successful industry campaigns she's worked on. As a communications agency, this was of particular interest and absolutely fascinating to see what can be achieved with the resources of some of the world's biggest brands. 

Next up, Mel Cheng from European design agency KISKA, talked us through the processes involved in some of the most innovative new technology in sport. She showed us examples of both good and bad design, as well as some up and coming new products and their potential within the sports market. 

Also on Friday, Professional Body Boarding athlete, Rita Pires talked us through her 20 year professional career, her tv production experience, entrepreneurial goals and how she's achieved balance and success in all areas of her life in Bali. 

To close our first day, Cameron Norsworthy of The Flow Centre, explained the scientific definition of what ‘Flow’ is and how it is used to help athletes to achieve optimum performance. Their techniques can be adopted and practised by all however, and offer some fascinating insights into the power of mental ability. 

After a very welcome and delicious evening of dinner and drinks, WIB welcomed professional alpine climber and Patagonia ambassador, Zoe Hart, who used her personal story to give business and career advice to the delegates on Saturday morning. Zoe made it clear that believing in yourself and having a climbing, life or business partner that believes and encourages you, are the first steps towards making it to the top.

Next up, Social Media Marketing Director Dot Lung give us a masterclass in the potential of 360 video and VR technology in content marketing in the future. Delegates were invited to check out her VR headsets for an immersive experience in a variety of sports from Surfing in Tahiti to Jungle Trekking. Check out her company 360VR

Emily Ackner, founder of Fit For That, fitness coach and runner who uses the challenge to find the balance, finished off Saturday with a presentation on her techniques and programmes for fitness. She shared her insight on training for a purpose before taking all the ladies to the beach and leading a fitness workshop.

Saturday also allowed delegates to present their projects, new businesses and social organisations and ask for feedback, advice and collaboration. 

We welcomed;

Ruff boards - A social enterprise employing ex-prisoners to manufacture longboards from recycled snowboards.  

SNOOKS -  British winter sports clothing line, designed by women for women

Boundless Betty - inspiring an adventurous community for women worldwide.

Skate Dates - Bringing women into confidence building workshops with skateboarding, yoga and meditation with Urban Hippie Collective.

Malene Iversen - On the SUP vacations available in Denmark for a truly unique experience. 

We concluded Saturday's presentations with a sunset trip to Malamar Wakepark, just north of Barcelona. Having never tried wake boarding before, I approached with trepidation alongside many of the others, but it was an absolutely amazing experience I can't wait to repeat. We spent a good few hours hitting the cable as the sun went down and were treated to a crazy impressive display of wake boarding stunts by Team GB Wakeboarding Athlete Steph Caller. Our evening concluded with dinner and drinks on site by candlelight at the wake boarding restaurant before we headed back to our beds, utterly and delightedly exhausted.


Despite our jam-packed schedule for the weekend, all delegates had time to take part in workshops of a variety of sports including Espai De Mar's SUP on the beach, Emily Ackner's unique bodyweight training workshop, Wakeboarding at Malamar Wakepark, Mountain Biking at La Poma Bike Park and a Skateboard masterclass for all levels at Skate Agora

As a snowboarder primarily, I was a little shy of taking part at first but vowed to give everything a go no matter what. I absolutely loved all of it, and to my surprise and delight it was the skateboarding that really got me. I thought I'd find that the least enjoyable, being a little unsure on wheels but I absolutely loved it, the lesson at Skate Agora was clear, easy to follow and we were all pretty quick to pick it up. By the end of the hour, all us beginners were able to ride into the quarter pipe. I just might be onto a new sport. 

As the weekend came to a close, one by one each of these lovely ladies dispersed reluctantly and I've had to say goodbye to some amazing new friends, albeit with promises to meet up with enthusiasm over winter for more sports action. The core WIB team, including myself remained, exhausted but happy, and were taken for a surprise meal by Prosk8 Tip Technology for their founder, Beckett Colon's birthday. An impressive and delicious selection of Tapas at the Barcelona Beer Co. proceeded a screening of new snowboarding film The Fourth Phase at Nevermind Skate Bar (projected above their in-house skate bowl) 

I can honestly say I've had one of the most amazing weekends of my life. In addition to it being highly relevant to my business and experience, all the presentations displayed the drive and resilience of a team of women (and one man) who have an unrelenting enthusiasm for working within their respective passions. It was incredible to be part of such an outstanding cross-section of people and I'm privileged to be considered part of the WIB Team. Congratulations are in order for Alba Pardo Emma Shoesmith and all in the WIB Team for curating such a high-class programme. Can't wait for next year ladies! 

Shuttlecock Events and Carousel, London

Founder Claire Dewar has been managing events on behalf of the award winning Shuttlecock Events at Carousel, Marylebone. Over the festive season they've hosted bespoke and elegant events for their clients throughout their rooms at Carousel and it's been a pleasure to be involved. Their Narnia themed Christmas party space in the downstairs area has been a huge success, as well as their ever changing themes in the upstairs space and in the world renowned Carousel restaurant. Carousel has hosted clients such as Mr Porter, The Guardian and La Roche-Posay for daytime and evening events throughout Christmas. 

Plentyfull at New Zealand High Commission, London

Founder Claire Dewar has been managing events from the penthouse suite of New Zealand High Commission, London for the New Zealand Trade & Enterprise campaign New Zealand Advantage Line ( #NZAdvantage) to celebrate the Rugby World Cup 2015 held in the UK on behalf of Plentyfull. 

Throughout September and Oct 2015, we've hosted NZT&E guests, employees and even some NZ All Black stars for Rugby World Cup matches, seated dinners and canapé receptions from the 17th floor of NZ House in the centre of London's Piccadilly. The penthouse suite boasts panoramic views of the city of London, unrivalled by any other in the city centre. 

Big White Ski Resort

Claire worked under instruction from Flynn Seddon, President of BC Snowboard, Director of Terrain Park and Outdoor Events at Big White Ski Resort, Former Technical Director for Snowboard Cross at Vancouver 2010. 

As part of the Outdoor Events team for Winter 2012/13, Claire assisted in the delivery of Snowboarder cross, Freestyle and Halfpipe events for both Ski and Snowboard, at amateur and professional level including several National qualifiers and Para Snow sports competitions.

SNO!zone Scotland now known as Snow Factor

Claire Dewar worked as Marketing and Events Coordinator for SNO!zone Scotland before taking a lead role in the rebrand of the indoor real snow slope as Snow Factor upon it's purchase by sister group Ice Factor in 2012. 

Snozone Balcony

Snow to the Siberian Tigers at Blairdrummond safari park

We delivered 15 tons of our real snow to the Siberian Tiger enclosure at Blairdrummond Safari park at the height of a rare heatwave in Scotland in 2011. The campaign generated over £250K worth of publicity nationally and worldwide. 

'Shredinburgh' rail jam event in Edinburgh's Princes St

SNO!zone put together a 40 foot high scaffold structure in the centre or Edinburgh with our real snow forming the base of this ski and snowboard rail jam, hosting an array of UK Athletes.

Whitelines January 2012   

Whitelines January 2012


Whiteness January 2012

Whiteness January 2012

Epic LDN with Nike Training, London

Launch of the Metcon Crossfit shoe with Nike Training as part of their Epic Training LDN campaign. Creative agency Prime & Fire took over Old Billingsgate Market, London for the ultimate Crossfit challenge and Claire Dewar was part of the production team that made sure all participants were lead through the course from start to finish, seamlessly and safely.

Guests of Nike were invited to arrive at Old Billingsgate Market on the afternoon of January 31st where they were given their exclusive Nike Training package which included their training gear and brand new Metcon 1 Trainers. They were then taken through to the main hall where they were put through their paces by the toast of Cross fit training from across the Globe including Mat Fraser, Josh Bridges and CJ Martin, culminating in the 'Taxi team' challenge outside the venue with The Shard and Tower Bridge as the backdrop. 

Dirt Bike Show, Leamington Spa

The Halloween weekend brought us the International Dirt Bike Show at Stoneleigh Park, Leamington Spa. The world of Moto, Enduro and all things Dirt bike related were all in attendance for five days of Motocross madness. Claire Dewar was there in force representing Moto Magazine on behalf of Factory Media with our enormous, human size Moto Magazine cover for visitors to enter our photo competition, plus loads of giveaways and copies of the magazine on show. Monster Energy helped us throw our annual Moto Magazine party in Leamington Spa on Halloween and the toast of the Motocross industry came down to celebrate with us!

The Wall of Death was there for the first time as part of the show and the team were invited along for a special exhibitors showing on the opening day. That was seriously impressive.

Factory Media Client Ski Trip

Claire Dewar assisted in the set up of Factory Media's trip to The Snow Centre, Hemel Hempstead. Specially selected members of key clients and agencies were invited along to take part in what Factory Media does best- brings action sports to the masses!

Over 70 people attended the event, ranging from beginners on their first lessons, to experienced shredders getting their indoor dome fix and getting some Jaeger bombs on the go!

Claire was on site to make sure branding, merchandise and, most importantly, catering was in place before all our guests arrived, plus got a few laps in herself!

The Cycle Show, Birmingham Sep 2014

Claire Dewar took the show on the road on behalf of Factory Media up to Birmingham NEC in September for the Cycle Show, representing Ride BMX UK and Dirt Magazine primarily. The cycling consumer show is a one stop shop for all things cycling related and was the perfect environment for us to showcase the magazines. 

Visitors to the show had the opportunity to win a brand new BMX in our prize draw plus pick up the latest copies of Ride and Dirt we had on sale. Editor of Ride, Seb Hejna MC'd at the BMX demo area and showed off the skills of some talented young riders. 


Eurobike 2014

Claire Dewar was appointed Marketing, Communications and Events Executive at Factory Media in August 2014 until February 2015. Her first project was to represent the company at Eurobike in Friedrichshafen, Germany in the last week of August.

Eurobike is the biggest European trade show for bikes and the bike industry and Factory Media were there at the heart of it, representing all our magazine brands with an enormous double decker London bus with our brands plastered all over it! Throughout the days of the show, we gave out over 8,000 copies of our magazines across all Bike related brands, in French, German and English. 

The team from Total Women's Cycling took part in the Ice bucket Challenge on site and we invited Danny Macaskill to join in on our efforts. Over 20 litres of water was dropped from the top deck of the bus after Danny leaped over us! Watch the full video below or see the full edit on Mpora.

Back to Base—return from Canada

I'm back in the UK after what has been an incredible year working within the most amazing mountain resorts in British Columbia. Just in time for Winter 2013/14, I'm taking a little time to figure out my next leap. I've come back down to earth with a bit of a bump admittedly- I've managed to travel from Whistler up to Mount Robson, through the Canadian Rockies to Banff and back through the Okanagan Valley in the last few weeks of my time there. It's epic terrain and an utterly phenomenal country so to leave it all behind has been quite an emotional wrench for me. I am thankful however, that I can take the experience of a lifetime away with me, coupled with incredible friendships and affirmation that mountain sports is the life for me, and the direction I'm going to continue to head.

It hasn't always been sunshine and lollipops however, there have been times where I questioned my choices, motives and whether I would know what it was like to be warm ever again. As part of the Outdoor Events Team at Big White Ski Resort we built and managed events at one of the best Terrain Parks in Canada. We hosted Athletes from all over the world, in a variety of disciplines but predominantly in Boarder Cross and Freestyle. We welcomed Athletes at all levels including Youth, Para-athletes and World Cup level competitors - all in preparation for Sochi 2014. It was beyond hard work and I'm incredibly proud to have been a part of it. Here's a selection of photos from Big White TELUS Park 2013....

Jeep 'Rocks and Road' Tour 2013 at Crankworx, Whistler

My most recent event contract involved working with Jeep on behalf of Light Speed Management as part of the Jeep 'Rocks and Road' Tour. Jeep are one of the biggest sponsors of Crankworx Mountain Bike Festival which took place in Whistler in August.

Claire worked for my company on a large experience marketing program for Jeep Canada. There is always a lot of pressure to deliver large throughput numbers, and that requires having a lot of people come to our event. That’s where Claire shined- as one of our recruiters, she was tasked with talking up the experience to the masses and recruiting them to participate. I quickly noticed how often she was delivering guests to our event, and how effective she was at recruiting, so I made her our lead recruiter- not only because she’s one of the very best promoters I’ve ever worked with, but because she’s a natural leader as well. We worked together for 10 days and after getting to know her, I realized I was only tapping into a tiny percentage of her skillset. My opinion of Claire is very high, and she’s a person who delivers results- consistently, with a great attitude and a warm smile. If I could only clone her…
— Mark Ruvelson, Executive Producer at Light Speed

This was quite the operation, a purpose built 'off-road' course was built in Carpark 2 of Whistler village that sampled the kind of terrain that the entire Jeep fleet was famous for navigating. Anyone with a valid driving license over the age of 18 could drive on the course for free and take any of the fleet around Whistler village if they liked. Entrants to the course could also enter to win a JEEP product of their choice up to $40,000 and get a free premium giveaway such as a JEEP flashlight or survival bracelet. This video of the 'Rocks and Road' tour is similar to the event we were working on.

My role consisted of promoting the activity, leading people over to our site (big giant tent in pictures) and getting people signed up for the competition. I met SO many awesome people, it's the best event I've worked on over here for sure. It was pretty exhausting having to be so engaged with people all day, plus working in a restaurant in the evenings but SO rewarding. I ended up working 96 hrs this week but it's been a great experience.

The team I worked with were some of the most brilliant people as well - Mark Ruvelson from Lightspeed Management certainly knows how to pick his team. Everyone was dedicated, hard working and actually enjoyed working on the event which makes things SO much easier for everyone involved! Cheers everyone - thanks Light Speed Management and JEEP!!

Tough Mudder Whistler 2013

Slight deviation of my usual topic but I guess it's all relevant is it not? My first appointment in the world of Whistler events was Tough Mudder on 22nd June 2013. Taking place in the Callaghan Valley at the purpose built Winter Olympic Park site. It began with a 4.30am start to catch the yellow school buses up to the event base. My colleague Ray and I are used to this after working Big White events, but it's been a while..

 I realised an ambition purely getting to travel in one of these beasts - It was like being in a Simpson's episode

For those of you not familiar with Tough Mudder—it's a series of worldwide events started in 2010 that has seen enormous and premature growth over the last three years. 18kms of gruelling military style obstacles that include bolting through hay bales on fire, jumping into a pit of ice water and gingerly negotiating a field of electrified wires to cross the finish line. The series has seen over 350,000 people take part in raising over $5 million dollars for the Wounded Warriors - Whistler's event attracted over 16,000 participants and 6 000 spectators up to the valley to put themselves through the toughest challenge run on the planet. 

This event was immaculately set up, the American team from Tough Mudder HQ know how to do it for sure. Within 10 minutes of us arriving for work at 5.30am, the site was full of 'Mudders' raring to go and the event was up and running with precision. The team spirit of the day was infectious, we saw hoards of people in matching outfits, slogan t-shirts for their team (some too offensive to publish in a public domain) and un-abaiting excitement for what was bound to be one of the most enduring challenges most have ever been through.

On the first day we saw almost 15,000 people come through in waves, with each team dedicated their own starting time to allow the maximum number of participants. The event is set up to be a full day affair, with all competitors (over 19) greeted with a free beer at the finish line and a huge beer tent area akin to a music festival, filled to the brim with giddy runners. The atmosphere on site was electric, literally, with two obstacles including pretty painful and sustained electric shocks as the competitors ran through a series of electrified wire.

electric shock on the left, beer on the right

In 2011 when I worked for SNO!zone Scotland we delivered 15 tonnes of snow to the banks of the clyde in Glasgow to create an unique challenge for Rat Race Glasgow - another obstacle based initiative combined with a 10km run. Runners of this course had to crawl 20m through our snow as part of the course and it was, I imagine, fairly unpleasant and only one small part of it. The Tough Mudder event is on a scale so much larger it's practically behemoth...

All in all, the event was an incredible one as a spectator so to take part would've been phenomenal! Back in Whistler village later that evening, I saw hundreds of exhausted people limping through the Village Stroll but every single one of them had a look of elation on their face like no other - wearing their 'Tough Mudder Finisher' t shirt or headband with pride. Statistically, only 78% of competitors complete the challenge on average at each event, but if ever old adage 'It's the taking part that counts' applies, it's with Tough Mudder for sure.

For more info on locations and future events - visit www.toughmudder.com