Current Clients

Snooks

Snooks outerwear for women by women, hired Dewpoint Global to direct their PR activity during their Kickstarter campaign in July 2017 and to support their fund raising efforts through strategic social media support. 

Their initial campaign aimed for a £30K investment into developing their Winter 17/18 range, but after raising over £17K, they didn’t quite have enough time to reach their original goal and decided to review and relaunch their campaign in October 2017. After a phenomenal response from the UK snow sports community, Snooks reached their goal and will receive £20K toward manufacturing their latest collection. It’s a tremendous achievement for this fledgling independent brand.

We are over the moon to reach our target and we are so thankful to those who’ve supported our campaign to make our W17 collection a reality! We can’t wait to get started on delivering all our rewards to those who’ve contributed.

— Sophie Kelly, Snooks Co-Founder

After our initial campaign gathered coverage in multiple snow sports media in the UK and North America, and upon relaunching their campaign in October 2017, went on to feature in Whitelines Buyers Guide 2017/18. Articles include coverage for their launch, subsequent relaunch and success upon reaching their goal. Click on the coverage above for links to the original pieces. 

 

 

Women in Board and Action Sports

We had a phenomenal response to our campaign to promote the annual Women in Board and Action Sports conference in Barcelona. A cross section of action sports media including skateboarding, surfing, and snow sports, covered the details of the event in order to drive awareness of the volunteer organisation, boost sales and attendance, plus raise social capital across multiple channels. Our work was published in Spanish to reach a local audience, as well as incorporating a targeted advertising strategy on Facebook in addition to our press coverage in English. 

We aimed to publicise the event in a timely fashion in order to push sales as well as awareness of the volunteer organisation.

Aimed at Women who have a passion for board and action sports, from those who work in the industry and have an interest in all things board focused to those who just want to meet like-minded people who love the outdoors, the WIB conference is a weekend dedicated to board and action sports in every sense and will be presented on the beautiful beaches of Barcelona. Previous events in Munich, Saas Fee and Biarritz have brought together a powerhouse of female action sports enthusiasts from all over the world and Barcelona 2016 is set to be the most action packed yet!

WIB is a volunteer organisation devoted to supporting, educating and inspiring women in the board and action sports industry. Since 2009, WIB has created platforms where women can meet, interact and share ideas, promote projects and find like minded people.

WIB also operate annual international events where the attending women can personally meet each other, network, learn new skills and get inspired. The WIB lunch at ISPO Munich exists to keep the community alive and give the attendees a chance to catch up and meet new people.WIB promotes and encourages new projects, ideas, entrepreneurs and professionals in the sector.  This organization is run entirely on a volunteer basis with the sole desire of making a positive impact on the action sports industry.

www.womeninboardsports.com

Women in Board and Action Sports Facebook Page

 

 

 

 

The Airwave

THE AIRWAVE

Revolutionary new snow and action sport communication system

September 2015 has seen the first stage of investment for The Airwave go live on Indiegogo. We're heading up the PR for this campaign and will be inviting relevant press, retail, associated brands and mountain sports enthusiasts to invest in the next phase of development for this innovative communication technology. We've already had a strong response from the action sport press and the campaign is steadily gaining momentum. 

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Device and Technology

The Airwave is a Media Player app and Bluetooth-enabled hardware that integrates the power of a walkie-talkie with your phone wirelessly, allowing you to communicate and listen to music from a single pair of earphones. Just load the app, plug in your earphones, select a track, and hit the slopes. You can then transmit audio over the radio by speaking into the microphone on your earphones. Whenever someone else transmits, your music will temporarily pause, playing their voice to your earphones. It can be used anywhere on the mountain, at full range, without mobile signal or Data roaming. Because it’s wireless, you can store the walkie-talkie and Airwave in a pocket or backpack and not have to touch it all day.

To keep up with their campaign on Indiegogo, follow The Airwave on Facebook, Twitter or their website www.airwave.co.uk

“We created the Airwave so that we could ski and snowboard to music whilst riding in a group, without sacrificing communication. We’ve tested the technology internationally in all conditions and we’re really excited about how well the device is progressing. We can’t wait to move forward with the next stage of development and share The Airwave with skiers and boarders the world over.”
— The Airwave CEO and founder Rob Wheatley
Article In The Snow Sept 2015 

Article In The Snow Sept 2015 

Article Boardsport Source September 2015

Article Boardsport Source September 2015

Article Snowboard Club UK September 2015

Article Snowboard Club UK September 2015

Article Whitelines 2015

Article Whitelines 2015

Snow Little Nannies

We worked with SnowLittle on their email and direct marketing campaigns for winter 2014 and 2015 as well as assisting with operations on site in France. SnowLittle operate a network of Nannies across the Tarentaise Valley at over 7 resorts in France so it is imperative communication with their customers is prompt, informative, relevant and professional. We helped them design effective campaigns that spoke to their current client base as well as expanding their reach in the alps.

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Best Day Ever

We took the spirit of 'Best Day Ever' with us whilst filming on location in Big White Ski Resort, Canada. Their ethos of proactive happiness and being part of an active thriving community fitted perfectly with our project, based on the Neil Edgeworth Memorial Banked Slalom event that takes place each year at the resort. We're happy to be representing them this side of the Atlantic and eagerly anticipating their development in the coming year.

Bestdayever.me with us on location at Big White Ski Resort

Bestdayever.me with us on location at Big White Ski Resort