Communications

Kraken Travel Launch Campaign

KRAKEN 

In January 2017, Dewpoint Global Communications was appointed as directors of all launch activity for Kraken Travel, including Marketing Strategy, Brand Development, Partnerships, PR, Digital Marketing, Social Media, Content Creation and Advertising as they made their mark in the Travel industry. We developed a campaign to seamlessly integrate all areas through relevant and well researched content from January-April 2017. 

Some of our press coverage for the Ski/Sail trips from Kraken.travel January 2017

Kraken curated an incredible selection of unique sailing trips for the modern adventurer, featuring hand-picked adventures from trusted independent operators. Kraken offer ski/sailing in Scandinavia and Iceland, Arctic Wildlife expeditions, and the world’s most remote music festival in Norway, giving us a wealth of content to inspire and motivated our potential consumers. 

Dewpoint decided to create content geared toward an audience interested in adventure and exploration which would complement Kraken's adventure sailing trip roster. In February 2017 we interviewed Ricky Munday of the International Antarctic Survey prior to his first ascent of Mount Everest as part of our Kraken travel adventurer series for the Kraken newsletter and Youtube channel. 

I hope in time that Kraken will become more than just a place to find your next exciting sailing trip and pick up all the tips you might need. I’d like to create a community – and that’s something you’ll certainly find on board a boat. Solo travellers, first-timers and experienced sailors alike build a real bond out there on the ocean, but more than anything else, it’s about life-affirming, enriching experiences.
— Henry Burkitt, Kraken Travel CEO

Dewpoint curated all content and copy writing for the fortnightly Kraken Newsletter between February-April 2017, aiming to grow their mailing list with relevant and enticing content. Please see gallery below for Newsletter content. 

Formally known as Adventure Yachting, Kraken was founded by sailing enthusiast and qualified skipper, Henry Burkitt, in 2015 with the aim of creating a community of unique sailing experiences, unrivalled in the current market, to allow the nautically curious to embark on incredible trips unseen elsewhere and allow aspiring sailors to take part in voyages of all kinds, regardless of ability. 

Dewpoint developed a social media content and advertising strategy across Facebook, Twitter and Instagram to grow the audience for Kraken effectively with rich and relevant content. 

ABOUT KRAKEN

Initially owner Henry Burkitt began organising sailing trips for friends and colleagues based on his personal experiences and passion for adventure travel. That passion formed the basis of  Kraken’s bespoke platform dedicated to finding outstanding sailing experiences worldwide. Based in the UK, and named after the mythical sea monster, Kraken is indeed a growing beast, with plans to expand beyond the Arctic over the next year.

 

You can explore Kraken Travel's ever increasing number of trips at www.kraken.travel

QUICK LINKS   

Ski/Sail | Arctic Wildlife | Remote Music Festival | Fjords Exploration  | Tall Ships | Discover Indonesia

 

Snooks reach £20K Kickstarter Goal

British female Ski & Snowboard brand, SNOOKS, have reached the £20K target of their Kickstarter campaign, after assessing and relaunching their original campaign.

Earlier in 2017, Snooks launched a Kickstarter campaign to raise the necessary funds to manufacture their W17/18 collection. After raising over £17K, they didn’t quite have enough time to reach their original goal and decided to review and relaunch their campaign in October. After a phenomenal response from the UK snow sports community, Snooks have now reached their goal and will receive £20K toward manufacturing their latest collection. It’s a tremendous achievement for this fledgling independent brand.

We are over the moon to reach our target and we are so thankful to those who’ve supported our campaign to make our W17 collection a reality! We can’t wait to get started on delivering all our rewards to those who’ve contributed.

— Sophie Kelly, Snooks Co-Founder

After our initial campaign gathered coverage in multiple snow sports media in the UK and North America, and upon relaunching their campaign in October 2017, went on to feature in Whitelines Buyers Guide 2017/18. Articles include coverage for their launch, subsequent relaunch and success upon reaching their goal. Click on the coverage above for links to the original pieces. 

 

 

Snooks take home £20K Prize in Kickstart Competition

Dewpoint clients and British female Ski & Snowboard brand, SNOOKS, win £20,000 toward their business at prestigious awards ceremony.

The Snooks team were astonished to win a total of £20,000 at the prestigious Baldwins Accountants’ Kickstart Young Entrepreneurs Awards on Friday 11th November, after impressing over 500 business representatives with their future plans for the company.

Snooks founders, Sophie Kelly and Susie Beere will received £10,000 in cash for their business and £10,000 worth of mentoring and accounting advice from Baldwins Accountants, who set up the awards to support new businesses in the Leicester area and beyond.

Pic by @baldwinsKStart

Pic by @baldwinsKStart

he duo pitched their women’s outerwear brand to an audience of businesses from across the midlands region at the fourth annual KickStart awards held at Edgbaston Cricket Ground, Birmingham. They beat off competition fin the final from two other young entrepreneurs after succeeding against 10 other companies in the semi-finals.

This prize is about so much more than the investment. It’s about the belief and support provided by the business owners who voted for us here, and further afield.We have that belief ourselves and now we want to share it with those interested in the progress of Snooks by really taking this British female brand to the next level.
— Sophie Kelly, Snooks Co-Founder

Snooks is the first British ski and snowboard outerwear brand designed exclusively for women, by women, created to revive the female winter wear market. Co-founded in 2014 by Kelly and Beere whilst studying at Loughborough University, Snooks have challenged the often discussed ‘pink it and shrink it’ approach found in the female sports market, and created the Winter 2016 ‘Reviver Range’ as a refreshing antithesis.

As experienced winter sports enthusiasts, we noticed the provision for menswear is vast and varied. We felt there is currently no brand from Britain adequately presenting female skiers and snowboarders with attractive AND functional clothing. It is proven Women often buy men’s winter wear due to the lack of well-fitting, stylish options currently available in women’s ranges. We hope to shake up the market and provide women with outerwear that really fits them without using gender stereotypical colours and designs.
— Susie Beere, Snooks Co-Founder

Founded in 2014, Kelly and Beere set about researching and developing their products upon graduation from Loughborough University. As well as their latest win with Baldwins Accountants, Snooks has gained significant recognition elsewhere, with the team winning a ‘Leicester Mercury Women in Business award for New Business of the Year’ and the Leicester Mercury Business Executive Awards for Young Business Person of the Year.

 

CONTACT INFORMATION

Snooks website

Co-Founders Susie Beere and Sophie Kelly - Leicester, UK

hello@snookswear.co.uk

Snooks Fb
Snooks Twitter
Snooks Insta

Women in Board and Actions Sports Barcelona 2016

On location in Barcelona, Spain 

Team Dewpoint has only JUST recovered from the incredible WIB 2016 conference in Barcelona. The event took place across four days from 29th Sept-2nd Oct, featured 15 speakers, 5 action sport activities, with 55 attendees across 6 locations in the city. Although admittedly DGC put out the press and promotion material ahead of this event, we can honestly say without agenda or bias, that this was a 5-star, A-class, premiere seminar from start to finish.

The WIB Team filled every second of the event with fascinating presentations from women within the industry, well organised discussion sessions from attendees, plenty of Catalonian food and drink to keep us all energised, and happily exhausted us all with a full activity programme that bonded the delegates as WIB devotees for life. I can still feel the ache in my arms from the Malamar Wakepark session as I type this, and see the bruise on my knee from my skateboarding lesson at Skate Agora, but it was completely worth it and I am so, so, proud I was invited to join these outstanding women for what was one of the best weekends of my career so far.

Speakers

Delegates were welcomed at The Generator Hotel conference facilities with drinks, an introductory session and a webinar  Women’s Skateboarding Alliance's Mimi Knoop and Mahfia TV’s Kim Woozy. (If you'd like to catch up on the discussion, you can subscribe to the link with WIB here. ). Kim and Mimi discussed their experiences working within the action sports industry as athletes, producers and influencers, as well as how to quantify your value as an experienced sports professional.

Friday 30th Sept began on Barceloneta beach at the wonderful Espai De Mar club facilities where Diputacio de Barcelona gave us a presentation on their wonderful city. (If you've never been to Barcelona before, you must check out their website for all info on cultural activities and sights in the city.)

Key note speaker Marion Schmitz shared her insights about Content Marketing giving tips and lessons learnt through her career and shared examples of the biggest and most successful industry campaigns she's worked on. As a communications agency, this was of particular interest and absolutely fascinating to see what can be achieved with the resources of some of the world's biggest brands. 

Next up, Mel Cheng from European design agency KISKA, talked us through the processes involved in some of the most innovative new technology in sport. She showed us examples of both good and bad design, as well as some up and coming new products and their potential within the sports market. 

Also on Friday, Professional Body Boarding athlete, Rita Pires talked us through her 20 year professional career, her tv production experience, entrepreneurial goals and how she's achieved balance and success in all areas of her life in Bali. 

To close our first day, Cameron Norsworthy of The Flow Centre, explained the scientific definition of what ‘Flow’ is and how it is used to help athletes to achieve optimum performance. Their techniques can be adopted and practised by all however, and offer some fascinating insights into the power of mental ability. 

After a very welcome and delicious evening of dinner and drinks, WIB welcomed professional alpine climber and Patagonia ambassador, Zoe Hart, who used her personal story to give business and career advice to the delegates on Saturday morning. Zoe made it clear that believing in yourself and having a climbing, life or business partner that believes and encourages you, are the first steps towards making it to the top.

Next up, Social Media Marketing Director Dot Lung give us a masterclass in the potential of 360 video and VR technology in content marketing in the future. Delegates were invited to check out her VR headsets for an immersive experience in a variety of sports from Surfing in Tahiti to Jungle Trekking. Check out her company 360VR

Emily Ackner, founder of Fit For That, fitness coach and runner who uses the challenge to find the balance, finished off Saturday with a presentation on her techniques and programmes for fitness. She shared her insight on training for a purpose before taking all the ladies to the beach and leading a fitness workshop.

Saturday also allowed delegates to present their projects, new businesses and social organisations and ask for feedback, advice and collaboration. 

We welcomed;

Ruff boards - A social enterprise employing ex-prisoners to manufacture longboards from recycled snowboards.  

SNOOKS -  British winter sports clothing line, designed by women for women

Boundless Betty - inspiring an adventurous community for women worldwide.

Skate Dates - Bringing women into confidence building workshops with skateboarding, yoga and meditation with Urban Hippie Collective.

Malene Iversen - On the SUP vacations available in Denmark for a truly unique experience. 

We concluded Saturday's presentations with a sunset trip to Malamar Wakepark, just north of Barcelona. Having never tried wake boarding before, I approached with trepidation alongside many of the others, but it was an absolutely amazing experience I can't wait to repeat. We spent a good few hours hitting the cable as the sun went down and were treated to a crazy impressive display of wake boarding stunts by Team GB Wakeboarding Athlete Steph Caller. Our evening concluded with dinner and drinks on site by candlelight at the wake boarding restaurant before we headed back to our beds, utterly and delightedly exhausted.

Activities

Despite our jam-packed schedule for the weekend, all delegates had time to take part in workshops of a variety of sports including Espai De Mar's SUP on the beach, Emily Ackner's unique bodyweight training workshop, Wakeboarding at Malamar Wakepark, Mountain Biking at La Poma Bike Park and a Skateboard masterclass for all levels at Skate Agora

As a snowboarder primarily, I was a little shy of taking part at first but vowed to give everything a go no matter what. I absolutely loved all of it, and to my surprise and delight it was the skateboarding that really got me. I thought I'd find that the least enjoyable, being a little unsure on wheels but I absolutely loved it, the lesson at Skate Agora was clear, easy to follow and we were all pretty quick to pick it up. By the end of the hour, all us beginners were able to ride into the quarter pipe. I just might be onto a new sport. 

As the weekend came to a close, one by one each of these lovely ladies dispersed reluctantly and I've had to say goodbye to some amazing new friends, albeit with promises to meet up with enthusiasm over winter for more sports action. The core WIB team, including myself remained, exhausted but happy, and were taken for a surprise meal by Prosk8 Tip Technology for their founder, Beckett Colon's birthday. An impressive and delicious selection of Tapas at the Barcelona Beer Co. proceeded a screening of new snowboarding film The Fourth Phase at Nevermind Skate Bar (projected above their in-house skate bowl) 

I can honestly say I've had one of the most amazing weekends of my life. In addition to it being highly relevant to my business and experience, all the presentations displayed the drive and resilience of a team of women (and one man) who have an unrelenting enthusiasm for working within their respective passions. It was incredible to be part of such an outstanding cross-section of people and I'm privileged to be considered part of the WIB Team. Congratulations are in order for Alba Pardo Emma Shoesmith and all in the WIB Team for curating such a high-class programme. Can't wait for next year ladies! 

The Airwave

THE AIRWAVE

Revolutionary new snow and action sport communication system

September 2015 has seen the first stage of investment for The Airwave go live on Indiegogo. We're heading up the PR for this campaign and will be inviting relevant press, retail, associated brands and mountain sports enthusiasts to invest in the next phase of development for this innovative communication technology. We've already had a strong response from the action sport press and the campaign is steadily gaining momentum. 

AirwavePR5.jpg

Device and Technology

The Airwave is a Media Player app and Bluetooth-enabled hardware that integrates the power of a walkie-talkie with your phone wirelessly, allowing you to communicate and listen to music from a single pair of earphones. Just load the app, plug in your earphones, select a track, and hit the slopes. You can then transmit audio over the radio by speaking into the microphone on your earphones. Whenever someone else transmits, your music will temporarily pause, playing their voice to your earphones. It can be used anywhere on the mountain, at full range, without mobile signal or Data roaming. Because it’s wireless, you can store the walkie-talkie and Airwave in a pocket or backpack and not have to touch it all day.

To keep up with their campaign on Indiegogo, follow The Airwave on Facebook, Twitter or their website www.airwave.co.uk

“We created the Airwave so that we could ski and snowboard to music whilst riding in a group, without sacrificing communication. We’ve tested the technology internationally in all conditions and we’re really excited about how well the device is progressing. We can’t wait to move forward with the next stage of development and share The Airwave with skiers and boarders the world over.”
— The Airwave CEO and founder Rob Wheatley
Article In The Snow Sept 2015 

Article In The Snow Sept 2015 

Article Boardsport Source September 2015

Article Boardsport Source September 2015

Article Snowboard Club UK September 2015

Article Snowboard Club UK September 2015

Article Whitelines 2015

Article Whitelines 2015

Element London

Be in your Element.

Yoga | Meditation | Vibrant Food | Good Vibes

We will be assisting in Element London's delivery of unique Yoga and dining events. 

The first Yoga Brunch was held on Saturday August 15th at Carousel, Marylebone, London. 

Guests were treated to a range of Positiviteas on arrival, followed by 1.5 hrs of Yoga hosted by Element founder Kate Sawyer and concluded with a two course a la carte meal by Carousel London's award winning guest chef Shaun Presland. Feedback was outstanding and plans are being made for the next exciting event. 

Please visit www.elementldn.co.uk for details of their future events or follow them on Facebook and Twitter

Yogabrunch collage



SNO!zone Scotland now known as Snow Factor

Claire Dewar worked as Marketing and Events Coordinator for SNO!zone Scotland before taking a lead role in the rebrand of the indoor real snow slope as Snow Factor upon it's purchase by sister group Ice Factor in 2012. 

Snozone Balcony

Snow to the Siberian Tigers at Blairdrummond safari park

We delivered 15 tons of our real snow to the Siberian Tiger enclosure at Blairdrummond Safari park at the height of a rare heatwave in Scotland in 2011. The campaign generated over £250K worth of publicity nationally and worldwide. 

'Shredinburgh' rail jam event in Edinburgh's Princes St

SNO!zone put together a 40 foot high scaffold structure in the centre or Edinburgh with our real snow forming the base of this ski and snowboard rail jam, hosting an array of UK Athletes.

Whitelines January 2012   

Whitelines January 2012

 

Whiteness January 2012

Whiteness January 2012


Phannatiq

Phannatiq specialise in active wear made with ethically sourced, organic, unbleached fabric. Based in Walthamstow, London this local designer is at the forefront of urban wear designed for action and produce ethically conceived clothing born, designed and manufactured in the UK. We assisted in the production of Phannatiqs photoshoots for their Autumn/Winter 2015/16 collection, published on vogue.co.uk, and for their current online catalogue, on location in London.

Phannatiq AW 15/16 Shoot

Phannatiq AW 15/16 Shoot

Phannatiq Catalogue shoot April 2015

Phannatiq Catalogue shoot April 2015

The New Rose

Whilst planning our next international project, we'll be developing the social media, marketing and PR campaigns for the excellent London boozer—The New Rose. It's always a pleasure working with wonderful people, and this gang are a joy. A wonderful, family run business in the centre of Islington.