Jeep 'Rocks and Road' Tour 2013 at Crankworx, Whistler

My most recent event contract involved working with Jeep on behalf of Light Speed Management as part of the Jeep 'Rocks and Road' Tour. Jeep are one of the biggest sponsors of Crankworx Mountain Bike Festival which took place in Whistler in August.

Claire worked for my company on a large experience marketing program for Jeep Canada. There is always a lot of pressure to deliver large throughput numbers, and that requires having a lot of people come to our event. That’s where Claire shined- as one of our recruiters, she was tasked with talking up the experience to the masses and recruiting them to participate. I quickly noticed how often she was delivering guests to our event, and how effective she was at recruiting, so I made her our lead recruiter- not only because she’s one of the very best promoters I’ve ever worked with, but because she’s a natural leader as well. We worked together for 10 days and after getting to know her, I realized I was only tapping into a tiny percentage of her skillset. My opinion of Claire is very high, and she’s a person who delivers results- consistently, with a great attitude and a warm smile. If I could only clone her…
— Mark Ruvelson, Executive Producer at Light Speed

This was quite the operation, a purpose built 'off-road' course was built in Carpark 2 of Whistler village that sampled the kind of terrain that the entire Jeep fleet was famous for navigating. Anyone with a valid driving license over the age of 18 could drive on the course for free and take any of the fleet around Whistler village if they liked. Entrants to the course could also enter to win a JEEP product of their choice up to $40,000 and get a free premium giveaway such as a JEEP flashlight or survival bracelet. This video of the 'Rocks and Road' tour is similar to the event we were working on.

My role consisted of promoting the activity, leading people over to our site (big giant tent in pictures) and getting people signed up for the competition. I met SO many awesome people, it's the best event I've worked on over here for sure. It was pretty exhausting having to be so engaged with people all day, plus working in a restaurant in the evenings but SO rewarding. I ended up working 96 hrs this week but it's been a great experience.

The team I worked with were some of the most brilliant people as well - Mark Ruvelson from Lightspeed Management certainly knows how to pick his team. Everyone was dedicated, hard working and actually enjoyed working on the event which makes things SO much easier for everyone involved! Cheers everyone - thanks Light Speed Management and JEEP!!