Eurobike is the biggest European trade show for bikes and the bike industry and Factory Media were there at the heart of it, representing all our magazine brands with an enormous double decker London bus with our brands plastered all over it! Throughout the days of the show, we gave out over 8,000 copies of our magazines across all Bike related brands, in French, German and English.
The team from Total Women's Cycling took part in the Ice bucket Challenge on site and we invited Danny Macaskill to join in on our efforts. Over 20 litres of water was dropped from the top deck of the bus after Danny leaped over us! Watch the full video below or see the full edit on Mpora.