Epic LDN with Nike Training, London

Launch of the Metcon Crossfit shoe with Nike Training as part of their Epic Training LDN campaign. Creative agency Prime & Fire took over Old Billingsgate Market, London for the ultimate Crossfit challenge and Claire Dewar was part of the production team that made sure all participants were lead through the course from start to finish, seamlessly and safely.

Guests of Nike were invited to arrive at Old Billingsgate Market on the afternoon of January 31st where they were given their exclusive Nike Training package which included their training gear and brand new Metcon 1 Trainers. They were then taken through to the main hall where they were put through their paces by the toast of Cross fit training from across the Globe including Mat Fraser, Josh Bridges and CJ Martin, culminating in the 'Taxi team' challenge outside the venue with The Shard and Tower Bridge as the backdrop.