Snooks outerwear for women by women, hired Dewpoint Global to direct their PR activity during their Kickstarter campaign in July 2017 and to support their fund raising efforts through strategic social media support.
Their initial campaign aimed for a £30K investment into developing their Winter 17/18 range, but after raising over £17K, they didn’t quite have enough time to reach their original goal and decided to review and relaunch their campaign in October 2017. After a phenomenal response from the UK snow sports community, Snooks reached their goal and will receive £20K toward manufacturing their latest collection. It’s a tremendous achievement for this fledgling independent brand.
After our initial campaign gathered coverage in multiple snow sports media in the UK and North America, and upon relaunching their campaign in October 2017, went on to feature in Whitelines Buyers Guide 2017/18. Articles include coverage for their launch, subsequent relaunch and success upon reaching their goal. Click on the coverage above for links to the original pieces.